When it comes to their email marketing campaign, marketers are usually concerned with the open rate. But there’s another important metric they should consider, which is the click-through rate. This metric reveals how many subscribers have clicked a link or CTA in your email. To explain it simply, it gives you the number of customers…
Research from Litmus.com found out that for every $1 marketers spend on email marketing, they can expect an average return of $36. And for businesses in retail, e-commerce, or consumer goods, the ROI for every $1 is estimated to be $45. That’s a high return rate compared to other forms of digital marketing. However, you…
According to DMA.com, marketers who spent $1 on email marketing had an average return of $42 in 2019. Email marketing is also a growing industry as the number of email users worldwide in 2022 is forecasted at 4.3 billion and is set to grow to 4.6 billion in 2025. The numbers prove that email marketing…
Digital marketing specialists know that your welcome email is the most important place to start your email strategy. You need to have all the proper elements in the message that can effectively turn your new subscribers into customers. Here are five tips on writing an engaging welcome email as listed by Cybertegic, a digital marketing…
Here are five tips that can make your emails more effective. Are you lost with your email marketing campaign? Are none of your subscribers replying to your emails? Or perhaps, you’re frustrated that there has been no conversion despite regularly sending promotional emails? Then maybe there are things that you should improve in your current…
Our previous article talked about the importance of incorporating welcome email into your email marketing campaign. But for a welcome email to generate results for your business, you must first know the right approach in creating an effective welcome email. And this is what we’re going to cover for today’s article. As a trusted digital…
Learn how welcome emails boost your email campaign. More B2C or Business-to-Customer brand marketers are using welcome emails to generate more leads and sales to their business. Welcome emails are the messages sent to new subscribers, customers, or users that signed up for a brand’s newsletter. They usually feature company highlights and store information. But…
In our previous article, we gave 10 helpful tips on how online businesses can improve their email marketing campaign. So today, we decided to deliver another content about email marketing. However, this time, we’re going to explain the most common mistakes marketers make in email marketing. By pointing out these mistakes, we at Cybertegic, the…
Email marketing is an important part of any digital marketing strategy, as it is one of the most effective ways of building relationships with your customers and retaining them. This is why you must pay attention to how your marketing team is doing email marketing. With this in mind, we decided to create this list…
In a report by Emarsys in 2018, 81% of small-to-mid businesses (SMBs) still rely on email as their primary customer acquisition channel. And not only that, 80% of these businesses use email marketing to retain their customers. Now, you may wonder how one can be successful with an email marketing campaign. Well, you stumbled upon…
