Experimenting with search engine optimization and social media can either result in positive or negative results. But it is only through experimentation that we know which strategy works for us and our business. Luckily, with the advent of expert SEO services from Cybertegic, Inc. and other internet marketing service companies, there are easier ways to do search engine optimization now. However, for the curious social media practitioners, here are the 4 C’s of doing social media marketing and search engine optimization effectively.
Content
When doing SEO or social media, think of it as content marketing. As with any type of advertising, content is one of the most important factors one has to take in consideration. Content should be created for the purpose of engaging customers and potential clients. What is the best way to create effective SEO content? Make a blog. A blog can be the starting point for all social media and SEO operations from which content can be syndicated to a whole avenue of networking sites. Think how many Facebook and Twitter users can read your blog.
Blogging needs two important factors for it to turn into an effective marketing strategy. An editorial calendar is a list of upcoming topics and features. This helps your readers understand the mission of your blog. Let your readers know what upcoming topics will be discussed on your blog so they can schedule a calendar to address the issues that interests them the most. One more thing to accomplish when doing a blog is determining how often posts should be distributed. Daily posts are very effective for search engine optimization because search engines update content on a regular basis. Be realistic in setting a schedule and stick with it.
Finally, content creation is very crucial to SEO so make sure to use essential keywords and optimize posts by placing these keywords both in the title and in the body of the post.
Communication
Distribution is communication. After developing the content strategy, merchants should find out the best social media sites to syndicate to. Top networking sites for the best search engine optimization results are Facebook, YouTube, Twitter, and Flickr, among a myriad of other networking sites. Syndication can also be automated by certain tools such as Dlvt.it, and Ping.fm. This saves time and gives you more hours to work on other effective search engine optimization strategies.
Conversation
Automated syndication is a good social media strategy but it should not be used all the time. Building rapport with your readers and followers is just as important. Add a personal touch by conversing and creating direct interaction with friends, fans, and followers. In Twitter, for example, this can be done by affixing the @username. Responding to comments is another great way to interact with fans. A good personal relationship with followers can lead to brand awareness, loyalty, and viral sharing. For an effective conversation strategy, there should be an individual dedicated to manage the conversations.
Conversion
Any marketing plan has the goal of growing sales and getting more business, but how do you convert all these search engine optimization and social media strategies into increased sales? This can be done by keeping products in front of fans and followers. Some options could be implementing a shopping cart via Facebook as well as discount coupons, email newsletters, and blog RSS feeds. Keep your fans connected. Drive your fans and followers to your main website to get the best results in social media and search engine optimization.
Growing sales and profits through social media and search engine optimization requires an overall strategy, the effectiveness of which can be measured by addressing each of these 4 C’s.