Featured snippets are one of the features found in Google’s search engine result pages (SERPs). As experts explained, these are informational content that shows on top of the page or in the top zero position. Featured snippets create opportunities for marketers to showcase their content without the need to spend a dollar to make it on top of the search page results.
So, what type of content can be included in the featured snippets? According to Google, articles, or blog posts shown in featured snippets are high-quality content that provides information that fulfills the user’s intent.
Here are several benefits of featured snippets as listed by the best digital marketing company in Los Angeles:
- Highest click-through rate
Featured snippets are placed on top of Google’s SERPs, which allows it to get a significant portion of traffic or the highest click-through rate compared to other elements present in the SERP. This is why most businesses are aiming to create content for featured snippets to take position zero.
- Highest visibility
Featured snippets enable your website to gain the highest visibility over more authoritative brands. As top results, featured snippets dominate the page and increase organic visibility.
- More traffic
Featured snippets show articles and posts that answers the user’s query. Thus, the users can get quick answers to their questions, which, in turn, can boost your traffic.
- Boost credibility
Featured snippets can also boost your website and brand’s credibility. If Google trusts your content enough to show it on top of its SERP, then for sure, search users will find your website and brand credible. This, in return, can drive more clicks to your website and increase brand awareness.
- Prominence for mobile results
More importantly, featured snippets are the only results for voice searches done on the home of Android and Google phones. This can give your brand an edge over voice search optimization than your other competitors. This also helps boost your local SEO and organic ranking.