Previously, we’ve discussed how smartphones are changing the landscape of search engine optimization today. Not only is this brought about by Siri’s arrival but mobile users are also quickly becoming a huge percentage of web searchers nowadays. The best SEO company and Internet marketing services provider should be able to catch up with all the trends that affect search engine optimization.
Earlier, you’ve learned about how shorter keywords and voice and image search can now play a factor in the evolution of keyword strings. Today, we finish our two-part special by discussing how industry trends, sociability, geo-targeting, and immediacy all play a role in the future of search engine optimization for mobile web.
4. Not all industries are big on mobile web but there are a select few that are increasing at pace, one of which is the travel industry. Come to think of it, travelers are always on the go so using their smartphones is the most accessible way to access the Internet. Are we really surprised that the travel industry is one of the fastest industries where mobile web’s presence is increasing?
5. Smartphones are greatly becoming a tool to socialize on the Internet. iPhone, Blackberry, and Android users all too well know about this. Ask them if they have Facebook and Twitter on their phones and immediately, they will say yes. This is the perfect time for the best SEO company to engage with individuals on a social level simply because of the massive proportion that mobile Internet users have.
6. Local search engine optimization is also a fast growing industry as mobile users tend to search for local businesses when they use their smartphones. A user’s geo-location is one of the features that apps offer to enhance functionality and even Google uses local search to offer results. Catering to “local” results is one of the things that the best SEO company should start doing to be at par with the search engine optimization trends of today.
7. Mobile bookings are also one factor that could affect search engine optimization. At the recently concluded World Travel Market in London, it was revealed that 70% of mobile hotel bookings were done the same day while 38% of mobile bookings were done within a 10-day period. What does this mean? Immediacy is very important for mobile web and this could easily influence the kind of content that users want to see on websites for their smartphones.
This concludes our two-part series on mobile web and how it will affect the future of search engine optimization in the future. A search engine optimization company should be equipped to deal with the trends to make sure that they can keep up with the competition to help their clients rank high in search engines.
