Link building is one of the methods that a search engine optimization company practices to increase a website’s rank on Google, Yahoo!, Bing, and other major search engines. Through link popularity, a search engine optimization increases the volume of website visitors by finding ways to receive inbound links from other relevant and authoritative websites. Link building is an important strategy for any search engine optimization specialist because it adds to the overall value of a website, results of which are seen in its rankings on SERPs.

Lisa Barone of Outspoken Media shares four links that a search engine optimization services provider can use to improve link building strategies.

  1. Mentionmapp.com – With the power of social media agency,Twitter has become a useful tool for many linkbuilders today. Mentionmapp works by providing a map of connections based on a user’s interactions and mentions with other individuals. Why is this helpful for a search engine optimization specialist? Simply because entering an authority’s username will give you a list of other users who you can contact for link building opportunities. The people appearing on the list are probably worth seeking a link from and this is a good starting point for link building opportunities.
  2. Analyzewords.com – Again with Twitter, Analyze Words helps determine a username’s authority by analyzing the most recent words used by the person. Sentiments and other psychographic labels are used to evaluate the personality of the username. For example, there are emotional styles such as upbeat, worried, angry, and depressed. For social styles, Analyze Words uses plugged in, personable, arrogant/distant, spacy/valley girl. If you hover over these categories, a quick definition will appear which could help you size up the person you are following.

While these are just the first two golden links that you can use, find out what else are there to help your search engine optimization company. Barone also mentions iSpionage and Silk Tide’s SiteBeam and tells you how you can leverage these links to your link building advantage.

Find out in the following weeks as we finish this two-part series on how to improve your link building strategies with four helpful links.

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