In the recent Google Marketing LiveStream last May 27, 2021, Google stated that 70% of the shoppers surveyed bought a brand after seeing it on YouTube. This statement only gives us a sneak peek at how video marketing can indeed generate results to increase your sales. And if your business still doesn’t believe in its effectiveness, this article will further explain how important video marketing is, especially in 2021.
Below is a list of facts we at Cybertegic, the best digital marketing company in Los Angeles, rounded up to show you the importance of video marketing in 2021.
FACT #1
According to research done by Wyzowl in 2020, 99% of video marketers say that they plan to continue their video marketing efforts in the future. Video is undoubtedly the future of content marketing, as seen in the growing popularity of channels like YouTube and short-form videos such as TikTok, Instagram Reels, and Facebook Stories.
FACT #2
User-generated content is so effective in bringing sales that, according to Econsultantcy, users that visit e-commerce websites with user-generated content are 184% more likely to purchase. User-generated content, or UGC for short, increases a user’s trust in the brand, while video offers more engagement than textual content.
FACT #3
According to PR Newswire, the average U.S. consumer will have 9.5 video streaming apps installed on their smartphones. These include apps such as YouTube, Tiktok, Snapchat, Twitch, and other more apps.
FACT #4
In a report made by Statista in 2019, expenditures on digital video ads are forecast to reach up to $12.66 billion by 2024. This is true as more and more marketers see the importance of video content in reaching out to their target audience.
FACT #5
Another report made by Statista stated that the AR or Augmented Reality and VR or Virtual Reality market is expected to hit $72.8 million in 2024. IKEA, for example, has already used AR for customers to try how their furniture will look on their house by using their app.
FACT #6
Internet Retailing reported in 2020 that shoppable videos will have higher engagement rates than display advertising. And that it will further grow and trend in 2021, which became true especially since more people are now into watching brand videos as it is more convenient on their end.
FACT #7
In a research published by Hubspot in 2018, 54% of online shoppers say that they want to see more videos from a business they like. And this is proven by Google — 70% of the shoppers surveyed brought from brands they found on YouTube.
FACT #8
Animoto reported that 88% of video marketers are satisfied with their ROI or return-on-investment of their video marketing efforts on social media. As proven, video marketing can increase sales and brand awareness, and the trust of your users.