Blogging is an easy and effective way to introduce your brand and your products or services to your audience. It is also a crucial part of any digital marketing strategy today. Whether you are running an online company or a local business, you should have a blog.
In this article, Cybertegic, the trusted digital marketing company in Los Angeles, will show you how blogging can help your business grow.
Here are 10 facts and statistics that show how important blogging is to your digital marketing campaign:
- More than 80% of daily blog visits come from new users, making blogging an effective way to reach new audiences.
- It was reported that a blog that posts daily gets five times more visits than those that post weekly.
- According to marketing experts, longer blog posts can attract more backlinks. So make sure to write blog posts or articles that are at least 1,500 words once a week.
- Once you have posted more than 51 articles on your blog, your traffic will likely increase by 53%. This statistic goes by three times after you have published up to 100 blog posts.
- More than 41% of people measure the social influence of a blog by checking the numbers of social media shares it gets. So work on increasing the number of followers you have on your social media pages.
- More than 60% of people say that blogs with multiple authors add more credibility. So open up your blog to accept guest posts from other bloggers.
- About 70% of people learn more about the company by reading blog posts or company articles than reading ads.
- Blogs that post daily are likely to get four times more leads than those blogs which only post articles once a week or less.
- Businesses with many followers on their social media channels get more leads, traffic, and backlinks on their blogs. So work on getting more followers on your social media pages by posting relevant, informative, and engaging content.
- Quality content and a great web design are the top two factors that add credibility to your blog.