In our previous article, we discussed the importance of having a good website design. And one of the critical factors that makes a good website design is responsiveness. A responsive website is designed to automatically adjust your website’s look and functionality depending on the type of device used to view it, making your website easily readable for users who prefer to navigate it from their mobile phones or tablets.
But is having a mobile responsive website essential? Well, that is what exactly we’re going to discuss in today’s article. Below are facts and research studies that tell the importance of having a mobile responsive website and why it is vital for your business’ online growth.
- FACT#1 – 40% of online users say they are likely to search for an alternative website if the first website result isn’t mobile-friendly. This means that you can potentially lose a quarter of your online visitors if your website isn’t mobile responsive.
- FACT#2 – 33% of all potential business sales fail when their website isn’t mobile-friendly. Remember that a mobile-responsive website improves a user’s experience. Non-responsive websites also look outdated and push potential customers away.
- FACT#3 – 45% of people ages between eighteen and thirty prefer to use their smartphones when searching online. So if your target market is the young generation and millennials, you definitely need to upgrade your website to a mobile-responsive design.
- FACT#4 – 80% of online consumers now complete at least some of their shopping via their mobile phones every month. This is why mobile-responsive shopping websites like Amazon, Etsy, and eBay work well.
- FACT#5 – 67% of mobile phone users worldwide use their devices to browse the internet. This is why websites that can accommodate mobile phone users see a growth in their income and revenue. It’s because people are using their mobile phones now to transact business.
- FACT#6 – 61% of online users have a better opinion of businesses and companies that deliver an excellent mobile experience through their website. As we stated earlier, responsiveness is now considered a crucial factor for a good website design.
- FACT#7 – More than 50% of online users said they will not recommend a business to their friends if their website is not mobile-friendly. This only shows how important having a mobile-responsive website is, especially if you want to grow your audience reach.
- FACT#8 – Believe it or not, 70% of online mobile searches actually lead to consumers taking action within 60 minutes.
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Now that you know the importance of a mobile-responsive website, it’s the perfect time to upgrade your website design. If you need help, we at Cybertegic, the top digital marketing company in Los Angeles, create websites designed to help your business generate conversions.
