We’re sure you and your social media agencyare quite busy using social media to improve your customer service efforts. But do you know how to use social media to gain more revenue from your existing customers?
If not, then you and your social media agency are in luck because today we are borrowing tips from the folks at Social Media Examiner.
But before we jump into the tips, first things first: why should you focus on your existing customers?
With the kind of marketing that social media affords, connecting with the existing market base is the natural fit. Aside from providing excellent customer service, social media helps brands engage and deepen relationships, and even transform customers into brand ambassadors. I am sure you and your social media agency have heard of the maxim that it costs more to get a new customer than to keep the existing ones. Social media does a lot in doing that and with the right strategies, it can even drive more revenue to your business.
Ready? Here we go!
1. Give customers incentives for being frequent buyers. Encourage your customers to buy more by giving them a proverbial tap on the back for patronizing your brand or business. Offer deals and special promos that only select social media followers and frequent buyers can enjoy. It can be in the form of add-on services, free upgrades or premium offerings. Assign your social media agency to help you monitor the customers that deserve this kind of extra special treatment.
2. Give customers a reason to spend more on their next purchase. This sounds like a black hat idea but this is really just strategic marketing at work. How do you do this? You can start with coupons or promote package deals with bundle offerings. Your social media agency’s role is to use the social platforms to drive awareness of these offerings with a clear call to action.
3. Combine e-mail marketing promotions. You don’t want a social channel that is all about deals and promotions. Integrate your e-mail campaigns so you can optimize the path to conversion—from social media channels to the sales funnel.