Google has admitted that online reviews and other user-generated content are an essential factor in their ranking algorithm. Online reviews can help your business show on top of Google search engine page results, increasing your website’s traffic and conversion. 

Know more about online reviews and why they are important. Here are eight truths about user-generated content:

  • Most review sites are trusted and are known for their credibility. Yelp and Facebook are two of the most trusted review sites for local consumers, followed by Google and BBB.org.
  • According to a report by Esteban Kolsky, the CEO of thinkJar, 72% of consumers are likely to share their positive experiences. And if your goal is to get more reviews, then the best thing you need to do is to improve your way of doing business. From purchasing to providing support, make sure that you deliver what your customers are looking for — good customer service. If they’re happy with how you do your customer service, then they are likely to leave a review on your GMB or Yelp page.
  • Some 32% of consumers revealed that they read local reviews on mobile apps. And this statistic is expected to grow over a couple of years.
  • According to marketers, an online shopper reads an average of seven reviews before trusting a business they found online. Most consumers also admitted to searching for the bad reviews first.
  • Online positive reviews make 73% of consumers trust a local business more.
  • In 2017, it was reported that 97% of consumers looked online for local businesses and their reviews. And 12% of internet users in the US are said to search for local businesses every day.
  • A significant 49% of online consumers said they need to see at least a four-star rating review on a business directory listing before making a purchase.
  • A whopping 85% of consumers admitted that they trust online reviews as much as personal recommendations from their family and friends.

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So how will your business generate online reviews for your listings? A professional team from the trusted digital marketing company in Pasadena can help! We have the best digital marketing strategies to help your business thrive. Feel free to talk to one of our experts.

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