Anyone claiming to be the best Internet marketing company in the industry today should have foresight. And based on today’s Internet marketing trends, it looks as if Facebook is going to be the next shopping platform.
While this is not new at all, Facebook shopping does seem likely. Hundreds of millions of people are on the site everyday and people express their support for a product by “liking” it on the social networking site. It seems that an actual purchase is just a click away.
And in fact, it could be. According to a post from the Marketing Pilgrim, a company predicted “social commerce in the US will rise to $14 million in 2015.” The data does not refer to Facebook alone but since it still is the “king” of the social media landscape, the post assumes that it largely refers to Facebook shopping as the next big trend.
According to an Oracle survery, one in five respondents will buy from Facebook while a third said “never.” Of course, things could change drastically in the near future and before we know it, Facebook will have us shopping on their pages. For now, there is a lot of work to be done including incorporating a payment system to facilitate easier and safer transactions.
Is Facebook the future of shopping? What do you think?