According to an article on the Marketing Pilgrim, you can save up to 45% on your Facebook advertising bill by simply linking your ad to your Facebook page instead of your site.
Time to call your Internet marketing service provider.
A recent study by TBG Digital has shown that the popular social networking site has been “incentivizing internal linking.” In the article, TBG Digital CEO Simon Mansell said that the potential savings available by maintaining internal Facebook traffic highlights its effectiveness as an advertising channel. With reports that mobile ads are coming soon, Facebook is strengthening its position as an indispensible part of online marketing and advertising.
For e-commerce merchants and Internet marketing service providers, a price cut in ad costs is particularly useful given the fact that the cost per click for US Facebook ads has increased by 10%.
The article notes that while this is good for Facebook’s status, the downside is that a large number of its ads are from businesses that would most likely be hesitant to do internal linking, like finance. With Facebook stores still in its early stages, you and your Internet marketing service provider might want to think twice (or thrice) about paying for an ad only to send people to an ad instead of your website.
For a 45% discount, would you be willing to send your customers to your Facebook page instead of your website?