As promised, we’re back with the second part of our post on tips to successfully integrate your social media and e-mail campaigns, courtesy of the Social Media Examiner.
With our additional five tips, you’ll surely be able to determine if they truly are the best Internet marketing company there is.
1. Use social platforms to encourage e-mail sign-up. This will especially work if you have a strong following on any one of your social media accounts. The idea here is to cross-promote—leverage each platform to promote the other.
2. Give them the instant option to retweet. Install a “Retweet This!” plug-in so that subscribers can easily resend a particular line or statement from your e-mail.
3. Use Facebook’s e-mail opt-in form. Facebook has this feature where you can embed an e-mail sign-up form as one of your apps. This will make it easy for your Facebook fans to sign up for your e-mail list. You can use an existing promo as a header to encourage the sign-up.
4. Don’t forget SMS. Another great cross-promotion technique is texting. You can ask your customers or clients to text their e-mail addresses to a special number which will sign them up for your e-mail communications. Southwest Airlines does this. It’s a novel idea and it adds up to your coolness factor, especially if you have lot of young ones in your demographics.
5. Mention it on your blog. Again, another too easy yet too often forgotten tip. Always mention, link and request for new subscribers on your blog. There are many creative ways to incorporate it so you won’t sound clinical (and pathetic) even if you do it repeatedly.
Well, what do you think? If you got ideas of your own, share it with us!