There is a common phrase, “If you can’t measure it, you can’t manage it.” This phrase has a lot of truth to it and is important for all areas of business, especially Social Media. That is why if Facebook is an important part of your business, you should take advantage of its newly updated updates within its Insights tool. This allows publishers who use Facebook plugins to view how their content is performing over nearly any period of time, including real time.
The new update will allow publishers to view live statistics on how their Facebook page is performing. These valuable numbers will enable publishers to optimize their performance through locating the areas their weak/strong in and adjust accordingly. An extra convenient feature is that the metrics are exportable through the Graph API. The update now allows publishers to “see the impressions, referral clicks and the most popular pages on their site.”
One of the most interesting elements of Facebook‘s Real-Time Analytics is that certain aspects can be broken down. For example, publishers can track “Like” button clicks, Comments, Views, Click-Through Rates, etc. It even lists “metrics for the recently updated Comments plugin”, allowing the rate and who made the comments to be tracked.
Publishers will also be able to learn more about their audience through its demographic break downs. For example, publishers can view the valuable information about its users through viewing statistical information about their age, language, whether they are male or female, and their country. Take advantage of this free tool so that you can learn more about how to best target your audience. Remember even on Facebook, “If you can’t measure it, you can’t manage it.”