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Recently, we discussed the importance of social SEO for B2B marketers and search engine optimization companies. Now that the most influential search engine, namely Google, has developed its own social media agency through Google+, social SEO has become more important in search engine optimization. Google Social Search, the latest brainchild of the largest search engine…
Here’s something your Internet marketing service provider should read: according to a new report form e-Dialog, Inc., U.S. consumers tend to interact with brands on Facebook because they are already customers of that brand. If your target market includes Europeans, then you should know that they are only more likely to interact via the social…
Despite being social beings, the fact is that social media aptitude is not inherent in most people. That is why if social media is an integral part of your marketing campaign, training your employees is a must. Any Internet marketing expert will tell you that social media should always be a collective effort. Unless you…
Getting into the social media marketing bandwagon is a decision that should not be taken lightly. Even if you have a social media agency backing you up, it is vital to be on top of the whole campaign so you can guarantee that the social media message being put out is the message that you…
Any company who wants to be the best Internet marketing company in the industry is bound to face a lot of challenges, including hard-to-get Internet users. Here’s one example. According to the Marketing Pilgrim, a recent survey by the Pew Internet and American Life Project found that 73% of people would not be okay with…
First things first: do you know what Pinterest is? If not, call your Internet marketing expert now. If you do know what it is, good for you! This pin board-style social photo-sharing site is gaining a lot of buzz and as an online retailer, you should always be on the look out for changes and…
Last week, we discussed how social SEO is important not only for a search engine optimization company but for B2B marketers as well. By now, it is given that Facebook “likes”, Twitter “retweets”, and Google+ “+1s” are given weight when it comes to search engine rankings. With this in mind, the B2B segment of the…
When it comes to your content marketing strategy, are you open to the issue of price? Price is a delicate issue to tread and your social media agency may have advised to stay out of it (or at least be less blunt about it) when it comes to content marketing. But according to the folks…
This is what happens to spammers. SOURCE
In the world of PPC management, improved click-through rates (CTR) lead to increased traffic and then eventually to improved quality scores and a higher ad rank. The question that begs to be asked now is: how do we achieve this? The folks at PPC Hero gave us these helpful PPC management tips. …
