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Getting into the social media marketing bandwagon is a decision that should not be taken lightly. Even if you have a social media agency backing you up, it is vital to be on top of the whole campaign so you can guarantee that the social media message being put out is the message that you…
Any company who wants to be the best Internet marketing company in the industry is bound to face a lot of challenges, including hard-to-get Internet users. Here’s one example. According to the Marketing Pilgrim, a recent survey by the Pew Internet and American Life Project found that 73% of people would not be okay with…
First things first: do you know what Pinterest is? If not, call your Internet marketing expert now. If you do know what it is, good for you! This pin board-style social photo-sharing site is gaining a lot of buzz and as an online retailer, you should always be on the look out for changes and…
Last week, we discussed how social SEO is important not only for a search engine optimization company but for B2B marketers as well. By now, it is given that Facebook “likes”, Twitter “retweets”, and Google+ “+1s” are given weight when it comes to search engine rankings. With this in mind, the B2B segment of the…
When it comes to your content marketing strategy, are you open to the issue of price? Price is a delicate issue to tread and your social media agency may have advised to stay out of it (or at least be less blunt about it) when it comes to content marketing. But according to the folks…
This is what happens to spammers. SOURCE
In the world of PPC management, improved click-through rates (CTR) lead to increased traffic and then eventually to improved quality scores and a higher ad rank. The question that begs to be asked now is: how do we achieve this? The folks at PPC Hero gave us these helpful PPC management tips. …
Attention online retailers and Internet marketing service providers: a new survey found that in 2012, more marketers are planning to spend more on mobile ads than they did in 2011. A report from the Internet Retailer detailed the results of a new survey from ValueClick Media from some 300 marketers done the last quarter of…
For a search engine optimization company, there is always the decision whether to start an online marketing campaign with SEO or PPC. Maybe this can help you answer your question. SOURCE
You may be a small fish in a big PPC pond but it does not mean that you can’t find ways to succeed over your larger-sized competitors. That’s what strategic PPC management is all about. It’s not always about the size of your budget. Sometimes, it’s how you spend it. 1. Take small bites. In…
