Embrace Social Media and Mobile Technology or Die

It may seem like an exaggerated warning but according to an article from the BizReport, a recent study done by IT research and advisory firm, Gartner suggests that companies unwilling to adapt to the social media and mobile phone trends will eventually crumble before their progressive competitors. Helen Leggatt reports that a social media presence…

Small Business Spotlight: Factors That Can Negatively Affect SEO Rankings for Google News (Part II)

Previously, we discussed the first five factors that could negatively affect SEO rankings for Google News. Because Google News is a great tool for both small and local businesses, press releases produced should follow certain rules to ensure maximum visibility and exposure in Google’s news aggregation feature. The first factors discussed include duplicate content, abstract…

Small Business Spotlight: Factors That Can Negatively Affect SEO Rankings for Google News (Part I)

Small businesses often maximize online visibility by taking advantage of Google News, writing press releases regularly to ensure that they appear on aggregated headlines of Google. Local businesses also take advantage of this feature to rank higher for selected keywords that are targeted in their areas. Distributed in over 20 languages, being exposed in Google…

Internet Marketing Methods: Using PPC and SEO to Increase Brand Visibility

Small businesses and even big companies as well, are often confused as to what approach to use when it comes to internet marketing. Creating an online reputation to attract visitors and eventually convert these visitors into buying customers is a challenge all businesses face. PPC and SEO are two of the most widely-used and recommended…

The Benefits Of Using Facebook's Secret Group Feature

Social media is not just for driving new business into your e-commerce site. You can also use it to create and manage a “small-group interaction” especially for developing internal communication within your business. One concrete example of this is Facebook’s Secret Group option. In an article for the Social Media Examiner, Phyllis Khare shares reasons…

Note To Facebook Marketers: Watch Out For Moms

Did you know that mothers are among social media‘s toughest customers? In a report by Allison Enright for the Internet Retailer, a study made by the Direct Marketing Association and Mom365 revealed that 84% of moms with young children use Facebook while 44% view direct marketing offers which include discount offers appearing on their Facebook…

Link Baits and What It Can Do For SEO and Social Media

Using SEO and social media as a way of attracting links and building your reputation and credibility online is not just for small businesses. Even individuals who know nothing about search engine optimization and social media can easily build links the right way. White hat SEO is the practice of using established search engine optimization…