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One of the first steps to building an effective SEO campaign is to know which keywords would generate the most profits. Assuming that you have already done that, the next step is to decide which pages to use these keywords on. When selecting which keywords to prioritize, start by looking at your website and choose…
There are times when ecommerce website designers prioritize creativity and design over customer usability, overshadowing certain features that would create a better shopping experience for online consumers. Anything as simple as colors to the more complicated flash animations can send the wrong signal to shoppers if not used accordingly. Not only can this lead to…
In our previous article, we shared with you some basic tips for starting a social media campaign on the popular video sharing site, YouTube. Now, we are adding to those tips with a few more tricks to help you successfully penetrate YouTube and make it your social media ally. 1. Add captions. Captions are especially…
When it comes to e-commerce, a key issue has always been information security. However, in an article for the BizReport by Kristina Knight, a study by security software company, Symantec, reveals that US customers are not hindered from online shopping by the security issues lurking online. The article notes that only about 15% are using…
Convincing your CEO to implement or continue a social media campaign isn’t an easy task. Just like any marketing initiative, you must be able to identify its benefits and illustrate how the investment will ultimately generate profit. What your boss is looking for is a high return on investment ratio, or ROI. You need to…
Everybody knows about Facebook and Twitter and these two social networking sites are always on top of every e-commerce merchant’s social media marketing campaign lists. What about YouTube? The world’s most popular video sharing site definitely has a lot of social media mileage to offer and yet it tends to be overlooked in favor of…
While women do prevail over men when it comes to social media presence, according to a study from job networking website, LinkedIn, men are better at networking when it comes to job networking or job-related contacts. In an article for the BizReport by Kristina Knight, data revealed that in most countries, men are more aggressive…
Everything Google does has repercussions for SEO. Now that the largest search engine has recently launched its own social networking platform, Google +, both big brands and small businesses are eager to have their own pages to be part of the newest avenue of online sharing. While Facebook is still clearly the #1 social networking…
The social media battle is on. Leading social networking site, Facebook, is about to face competition–and not just any competition–Google, the top search engine, launches its own social network. According to an Internet Retailer report by Zak Stambor, Google Inc. recently unveiled Google+, which is a social networking service similar to Facebook. It allows consumers…
This concludes last week’s posts on how clients can have better working relationships with their SEO providers in terms of goals and marketing challenges. Earlier, we mentioned that being on the same page with your SEO provider can help define business models, goals, and KPIs that will ultimately ensure that your SEO campaign is a…
