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When it comes to eCommerce, user reviews are extremely valuable because they aid in increasing conversion rates. However, in today’s age when search engines often update algorithms for search engine optimization purposes, user reviews and user-generated content are not for the sole purpose of increasing eCommerce sales anymore. From Distilled comes a review of how…
We all know that Facebook is the world’s largest and still most popular social networking site. Since it was launched seven years ago, it has attracted more than half a billion people around the globe. And that’s just half of it. Today, the Facebook domination is still growing. If you are a brand marketer looking…
Facebook Pages are not usually included in search engine results pages (SERPs). Not even large brands or household names can do this. With the rise of Facebook Pages as an income-generating source, more and more companies try to use the marketing aspect of the largest social networking site to direct users to come visit their…
Just when you think social media is just useful for brand marketers and advertisers, a survey by Daryl Willcox Publishing reveals that more than three-quarters of UK journalists rate social media as a relevant tool in their field and acknowledges their increasing use of it. The survey also shows that almost all (90%) of the…
Previously, we shared link building tips that you can implement in your eCommerce store. Time and again, it has been established how important link building is as a strategy in search engine optimization. For eCommerce merchants, getting their online stores to the top pages of search engines will mean more sales and hopefully a loyal…
Last week, you read about the first three expectations clients often have that are sometimes unrealistic and impossible to achieve. This week, the discussion continues as we conclude this topic on how to properly explain and hopefully debunk some misconceptions that clients have when it comes to doing SEO. 1. Amount of Traffic – Clients…
In a recent article from the Internet Retailer by Zak Stambor, a new report reveals that online shoppers are not just looking to social media for influence, they are also ready and willing to shop via the social networking giants. The report comes from the 2011 Social Commerce Study released by Shop.org which is the…
Customer service for eCommerce stores is definitely not the typical type wherein consumers fall in line, asking questions to a store expert. Great customer service will not only do wonders for your business in terms of reputation but offering helpful service for your eCommerce store will encourage consumers to come back and do business again….
Because of the dozens and maybe hundreds of myths being perpetuated in the SEO business, clients tend to have unrealistic expectations some of which are based on misconceptions or outdated practices. While some problems can easily be solved with a simple discussion and explanation, there are those that are absolutely impossible to achieve. Internet marketing…
The world’s leading social networking site is teaming up with a top search engine–a move that will once again change the face of social media and Internet marketing. According to an Internet Retailer report by Zak Stambor, Microsoft Corp.’s Bing “has announced that it will tailor a consumer’s search results based on his Facebook friends,…
