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With Twitter and Facebook’s 140 and 420-character limit, respectively, it is easy to see the reason why some users prefer to use URL shorteners when sharing links to fans, friends, and followers. In terms of search engine optimization wherein optimizing links by placing keywords is advisable, it is important to know how URL shorteners can…
What exactly does your Internet marketing expert do for you? As an e-commerce merchant, you need to know the vital role that your internet marketing partner is doing for your business. Many will claim to be experts but in the competitive world of e-commerce, only few can truly claim the title. Before you hire an…
Writing a press release serves the same purpose of producing a blog when it comes to SEO. A press release is another means of link building, a credible one at that. Writing an SEO-friendly press release and submitting it to the top 5 leading wire services in the United States – Business Wire, Marketwire, PrimeNewswire,…
Crandall Associates, Inc. has recently released its 2011 edition of its annual “Online Marketing Salary Guide” and discovered that search engine optimization (SEO) specialists are now earning a base salary of $59,100 this year. This is approximately $9,000 more than what the firm reported a year ago, which revealed that last year, SEO specialists earned…
Social media marketing may be all the hype today but US moms still prefer to do some things the slightly older school way. A survey by Lucid Marketing recently revealed that while social networking sites, particularly Facebook, are popular among mothers, e-mail continues to play a dominant role when it comes to learning and sharing…
Customer relationship management is an core aspect for businesses of all sizes. Today, more and more companies and online sources are offering free tools, like social media, to make it easier from small businesses (SMBs) to accumulate data and reach out to customers. Whether you’re a brick and mortar business or online retailer, it is…
Businesses are becoming more accustomed with social media and are beginning to move past the initial excitement of what social media can do for businesses. As this shift takes place and businesses begin to implement social media, it is important that businesses execute an effective social media strategy and get everyone on board. This will…
Let’s face it. At this point in time, every business, even a local business, needs the help of professional SEO experts to help their businesses grow online. Unfortunately, not all small business enterprises can afford to hire internet marketing experts whose rates range from $200 to as much as $2000/month. However, the basic building blocks…
Social e-commerce has gained recognition for its effectiveness on networks like Facebook and is becoming more prominent in the marketing industry. Innovative marketers are being attracted to this platform and are taking advantage of the new communication technologies this social media platform is offering. It is important to create unique shopping and sharing experiences for…
Facebook, the world’s number one social networking and now social media marketing site, has added another feature that will make it easier for users to share preferences. The California-based company has created and launched the Send button–a “social plug-in, a single line of code a retailer can add to its e-commerce site to link to…
