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The big question running through many marketers and small businesses minds is “What can I do to increase my online presence?” People are wondering what they can do differently to increase click-through rates, impressions, conversions and so on. Well, too many people are seem to be treating their online marketing campaigns the same way they…
Many businesses today are engaging in social media marketing strategies to aid their marketing efforts. However, most do so without considering who they are targeting, how these strategies will satisfy their customers’ needs, and do not bother with consumer retention. When using social media channels, it is important to attract new visitors but also critical…
The most impatient customers densely populate the world of ecommerce. As the speed of the Internet goes higher, the patience of people goes lower. That’s why, ecommerce website owners must learn to let go of a flashy website and do what it takes to make it load faster. Even if you have a great product…
The latest update on Google’s algorithm, now officially called Google Panda or Farmer, was developed to solve the problems and complaints received on how shallow-content websites and low quality pages seemed to rank higher than higher-quality users, which were obviously more important to users. Steven Levy of Wired.com estimates that approximately 12% of SEO results…
Social media marketing is all the hype in today’s competitive world of e-commerce that is why Facebook and Twitter have become an essential and indispensable aspect of any online marketing campaign. However, do you really know your brand’s social standing? Is your social media marketing campaign really working for you? A new index by a…
In a previous blog post, we talked about what consumers hate to see in ecommerce websites. Now, we will tackle the basic elements every ecommerce store should have. Easy Navigation, Simple Words. One thing we should always avoid in ecommerce website design is making a costumer decipher how to navigate through the entire site. Site…
The main goal of ecommerce websites is to attract and engage customers to shop, ultimately leading to more sales and conversions. However, as online shoppers are naturally nitpicky, finding one single thing they don’t like on your website is more than enough reason for them to click on the X button and open a new…
Have you been contemplating which social network to begin advertising on? If your unsure whether Facebook, Twitter, or LinkedIn is right for your company, the information below may be helpful. It is important to note that these three different social media platforms have differing demographic profiles and one may fit your business better than another….
To put it simply, keywords are the driving force of any search engine optimization campaign. Keywords are also considered one of the major drivers of the Internets growth over the past decade. By now, SEO companies know that keywords are what consumers, that means all of us, type in when searching for products, services, and…
Facebook has been talking about its upcoming Deals feature for awhile now, but it was finally launched last Tuesday in five U.S. cities. Here is a first look into how these social media offers will look and work. Users who opt into the Deals program will see opportunities that are specifically targeted to their geographical…
