Leading American Retailer, Wal-Mart, Ups its Social Media Marketing Efforts
Wal-Mart, a leading American retailer, ups the ante for its social media marketing efforts. And it’s not just launching a new project or upgrading its campaigns. The company is buying another company to support its more sophisticated social media and mobile e-commerce plans. According to a report by Allison Enright for the Internet Retailer, the…
