Make Google Panda Work for You: A Quick Guide to Improve SEO Rankings

The latest update on Google’s algorithm, now officially called Google Panda or Farmer, was developed to solve the problems and complaints received on how shallow-content websites and low quality pages seemed to rank higher than higher-quality users, which were obviously more important to users. Steven Levy of Wired.com estimates that approximately 12% of SEO results…

Company’s New Index Reveals A Brand’s Social Standing

Social media marketing is all the hype in today’s competitive world of e-commerce that is why Facebook and Twitter have become an essential and indispensable aspect of any online marketing campaign. However, do you really know your brand’s social standing? Is your social media marketing campaign really working for you? A new index by a…

Facebook, LinkedIn, Twitter: Where to Spend those Ad Dollars

Have you been contemplating which social network to begin advertising on? If your unsure whether Facebook, Twitter, or LinkedIn is right for your company, the information below may be helpful. It is important to note that these three different social media platforms have differing demographic profiles and one may fit your business better than another….

Leading American Retailer, Wal-Mart, Ups its Social Media Marketing Efforts

Wal-Mart, a leading American retailer, ups the ante for its social media marketing efforts. And it’s not just launching a new project or upgrading its campaigns. The company is buying another company to support its more sophisticated social media and mobile e-commerce plans. According to a report by Allison Enright for the Internet Retailer, the…