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For national companies that rely heavily on local presence, managing a social media marketing campaign can be a nightmare. In the age of the internet and social media, advertisement has taken the local route. Web ads are strategically placed for a relevant audience to produce maximum customer conversion. If a company has taken steps to…
Facebook has announced that it will allow game developers to sell virtual game items through group discounts. Since many of the games are essentially social in nature, it makes sense for Facebook to give Facebook gamers the opportunity to share. Game developers may begin offering items with discounts, allowing users to share certain items and…
Taco Bell is currently undergoing a social media crisis, and it’s interesting to analyze the social media dimensions taking place. If done correctly, their social media management can safely carry its brand out, or, if not, will scathe its image and revenue for some time. While we’re primarily concerned with the social media dimensions of…
Marketing your business online to achieve success for long term gains should require search engine optimization in your process. Your competitors are most probably utilizing the power of this very important prerequisite to succeeding on the Internet to take advantage of attracting the large volume of highly qualified customers that otherwise would be going towards…
Change is inevitable, especially in the world of e-commerce. And one common change e-commerce merchants know is changing domains. Some changes are good but this is one change that can hurt an online business’ search engine optimization efforts, whether knowingly or unknowingly. A sudden domain change can affect your search engine rankings because major search…
Tripwire Magazine, a weblog catered to the web designers and developers, has recently named the top 15 open source platforms for ecommerce website designers, useful for both professional internet marketers and individuals that desire to start their own online store. Open source platforms allow users to modify, change, and improve the software. Here are the…
When Facebook was “cool” Remember when Facebook was “cool”? It was only a few years ago when Facebook was a start-up with a clean interface, exclusively focused on college students. For a short time, Facebook stood its ground, refusing to become another tool for “the man” (a.k.a. big business) to use, a path that infested…
The year 2011 brings with it many lessons from the past year, as well as new trends and technologies to learn and watch out for. Social media marketing has taken center stage and has proven itself indispensible for ecommerce merchants. However, ecommerce merchants should not neglect their search engine optimization needs. In the world of…
A few posts back, we highlighted CodeBroker’s coupon loyalty solutions technology. Codebroker’s technology enables retailers to send coupon barcodes via text to customer smartphones. The barcodes that appear on smartphone screens then may be redeemed by using special optical barcode scanner at a physical retailer site. It’s a nifty and innovative concept that is sure…
New customers are great, returning customers can be even better—there’s no other way to state this age-old adage without losing it meaning. Now we’ll apply this age-old adage to leverage your social media marketing efforts of the 21st century to keep customers coming back. Incentive. It’s not enough to simply ask your customers to be…
