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Video marketing is gaining popularity in terms of efficiency in internet marketing. More and more companies have recognized the potential of video marketing and how it can greatly contribute to a business’s online visibility and exposure. Internet marketing experts are now incorporating video marketing strategies as part of their campaign for clients to increase page…
Frequent Twitter users are familiar with having to filter through hundreds of tweets a day, and some are much more interesting than others. If you’re following thousands of brands or individuals daily, you’re bound to miss a tweet once in a while and sometimes those tweets can be important to you. Retailers that post exclusive…
One of the greatest business assets that the internet offers is the ability to make business connections around the world, as well as keep in constant and convenient communication via email. However, without a face-to-face interaction, what is said via email can sometimes be lost in translation and impede on building rapport that is key…
For national companies that rely heavily on local presence, managing a social media marketing campaign can be a nightmare. In the age of the internet and social media, advertisement has taken the local route. Web ads are strategically placed for a relevant audience to produce maximum customer conversion. If a company has taken steps to…
Facebook has announced that it will allow game developers to sell virtual game items through group discounts. Since many of the games are essentially social in nature, it makes sense for Facebook to give Facebook gamers the opportunity to share. Game developers may begin offering items with discounts, allowing users to share certain items and…
Taco Bell is currently undergoing a social media crisis, and it’s interesting to analyze the social media dimensions taking place. If done correctly, their social media management can safely carry its brand out, or, if not, will scathe its image and revenue for some time. While we’re primarily concerned with the social media dimensions of…
Marketing your business online to achieve success for long term gains should require search engine optimization in your process. Your competitors are most probably utilizing the power of this very important prerequisite to succeeding on the Internet to take advantage of attracting the large volume of highly qualified customers that otherwise would be going towards…
Change is inevitable, especially in the world of e-commerce. And one common change e-commerce merchants know is changing domains. Some changes are good but this is one change that can hurt an online business’ search engine optimization efforts, whether knowingly or unknowingly. A sudden domain change can affect your search engine rankings because major search…
Tripwire Magazine, a weblog catered to the web designers and developers, has recently named the top 15 open source platforms for ecommerce website designers, useful for both professional internet marketers and individuals that desire to start their own online store. Open source platforms allow users to modify, change, and improve the software. Here are the…
When Facebook was “cool” Remember when Facebook was “cool”? It was only a few years ago when Facebook was a start-up with a clean interface, exclusively focused on college students. For a short time, Facebook stood its ground, refusing to become another tool for “the man” (a.k.a. big business) to use, a path that infested…
