Cybertegic Blog of Knowledge

Pay-per-click or PPC advertising is one of the most essential strategies in internet marketing. PPC advertising consists of strategically placed advertisements on the top and right side of every major search engine such as Google, Yahoo, and Bing. Proper PPC management should drive the right kind of traffic to your website, thereby converting this traffic…

Industry analysts have indicated that 2011 will be the “Year of Mobile Marketing,” meaning that SEO and SEM will be dominated by optimizing content for mobile devices. The movement towards mobile commerce has been growing steadily over the past year, with the increase in mobile applications for the smartphone and tablet PC market. Consumers have…

In a world driven by social media and social networking sites such as Facebook and Twitter, Brand Development and Public Relations have taken on an inverted twist. In the past, companies were in full control of their brand and the message they sent out to their customers – the conversation was one-sided. Now, social media…

With approximately 60% of checkouts ending without a conversion, ecommerce owners experience increasing frustration on how to lessen this amount and consequently improve revenues and profits. While some reasons for shopping cart abandonment are purchase prices and shipping costs, online shoppers checkout without completing a purchase also because of the difficulty of the checkout processes….

Hiring an internet marketing expert may not always be the best solution for small businesses. With the right budget, however, having an internet marketing expert professionally market your business over the internet can bring great revenue for your company. Before we start, let us review the different channels internet marketing experts practice for all clients:…

Last week, we highlighted Google’s patent of their new “like” content sharing feature. In that post, we also noted that the new feature may be Google’s ongoing efforts to data mine social media signals to produce more organic search engine results pages (SERP). The feature is similar to Facebook’s Open Graph Protocol, which is attempting to…

There is a lot of buzz about the future of mobile applications in 2011. 2010 was the year we saw the emergence of location based services, such as Yelp and Foursquare. In addition to location-based services, we’ve seen developers continue to explore personalization of web content. Web Ad placement is smarter and more targeted than…

Happy New Year, folks! It’s 2011 and we are ready to conquer the brand new challenges in the fast paced and constantly changing world of ecommerce. To jumpstart the year, we are featuring ten ecommerce ideas from industry insiders as published in an article for the Practical Ecommerce. Read on and learn from the experts…

On January 4th, we discussed tips and guidelines for selecting the best manager for your business Facebook page, which you can find here. If you’ve taken advantage of our tips, you might have already found the perfect Facebook manager. Somewhere down the road, as your online presence begins to expand on Facebook, you’ll want to…

Last week, Google submitted a patent for a new social sharing feature. The new feature will allow users to share web content on social networking sites, such as Twitter, Facebook, and YouTube. In many ways, the feature is similar to what Facebook recently rolled out with Open Graph. Could this be Google’s new way to…