Search our blog for all the digital marketing knowledge you will need to keep up with important tips & trends.
Facebook is unstoppable. In an attempt to expand its international reach, this popular social media marketing website has just launched a new mobile version of its site. Even with the media currently defacing its name, Facebook is staying strong by making sure it does not fall behind its competitors, including MySpace, Twitter and Foursquare. This…
Internet search giant, Google, Inc., is flexing its digital muscle, and this time around, it has its eyes set on invading e-commerce space by offering e-books and other digital content. According to a report from zippycart.com, Google’s expansion into the electronic books business is a bid to match their controversial book search device. This foray…
The content of this blog post stems from an interview with the CEO and founder of Cybertegic, James Hsieh, wherein he talks about how ecommerce businesses can cut costs during an economical crisis without compromising profit. With economical hardships still looming, it is inevitable that ecommerce businesses will have to tighten their belts and cut…
Whether for pleasure or for a moneymaking venture, the internet has really changed how people do business. A recent study conducted by the BIA/Kelsey Group reports that 97% of consumers go online to research products prior to making a purchase. The study further reports that 90% of consumers use search engines for their product research;…
The content of this blog post stems from an interview with the CEO and founder of Cybertegic, James Hsieh, wherein he shares his insights in creating a successful ecommerce business by correcting the most common misconception about ecommerce: Creating a website alone will NOT generate sales. Now the true question remains: How can an ecommerce…
With a vast majority of consumers now using the internet to shop, Search Engine Optimization, or SEO, plays a very vital role in the set up of any e-commerce website. Online merchants are scrambling for the top position in search engines and the best way to get there is through SEO. With such a high…
In early May, social media giant Facebook announced that it plans to launch a location-based feature within the next month or so. Immediately after the announcement, the general public deemed Facebook’s geo-location feature a “Foursquare killer,” but after taking a closer look, researchers have found that this may not be the case. Many big name…
Social media is about more than just delivering content to the online world. It is imperative that companies participating in social media marketing have conversations with their users. This means that companies should market with the goal of building relationships with members of the online community. It is important to create transparency by answering questions,…
When building e-commerce websites, a lot of people place most of their focus on the site’s structure and the e-commerce content for the various product pages. One page that is often overlooked, but should not be, is the ‘About Me’ page. This page is important to have on your e-commerce website because it is your…
Today, over 12 million small business owners use LinkedIn for lead generation, global business expansion, and finding the right vendors and suppliers, among other things. Below are 10 ways small business owners can maximize the potential LinkedIn carries: Customer acquisition. Happy customers bring in new customers through recommendations and word of mouth. Ask your satisfied…
