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Chrome’s New Feature Helps Speed up Sites

Google announced a new Chrome technology that uses interactive web page snapshots to help speed up sites and improve user experience. This new feature is called “Freeze Dried Tabs” and is currently live. The Freeze Dried Tabs uses a technology that is a hybrid of screenshots that can be scrolled, and its links can be…

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Google Will Add HTTPS Report to Search Console

Google announced that Search Console will be adding a new HTTPS report. According to Google’s Search Central Blog, the new feature is expected to launch in a few months. The development and release of the new feature is Google’s answer to Search Console users who want them to provide more information regarding the HTTPS status…

Meta Shares 4 Ranking Signals for Videos on Facebook

Meta has shared on their blog post the four top ranking signals its Facebook algorithm uses when ranking videos on the social media platform. The four factors with the most influence on Facebook’s video distribution are: According to Meta, Facebook’s video algorithm values original content and encourages intentional and loyal consumption. The company emphasizes that…

How to Start Video Marketing for Small Businesses

In 2020, Statista reported that 83.3% of all internet users in the U.S. have access to digital video marketing content. This number is expected to rapidly increase over the years. With the recent popularity of short-form videos, big platforms such as YouTube, Instagram, and Facebook are quickly catching up. Facebook and Instagram have introduced “Reels”…