Last 2020 was a tremendous year for digital marketing. The pandemic brought a seismic shift to how people do their holiday shopping. More people are turning to Google to find what they need nearby. With Thanksgiving coming near, it’s the best time to double your marketing efforts to target your local customers. Here are tips…
The holiday season is coming, and it goes without saying that it is the most competitive period of the year. According to Google, 42% of people started their holiday shopping earlier in 2021 than in the past years. Last year’s Black Friday sales hit $9 million, and Cyber Monday hit $10.8 billion in sales holidays….
Did you know that 51% of content consumption comes from organic search traffic? Although you may get high-quality leads from paid-search marketing, traffic from organic search shows your brand’s authority and expertise. This is true, especially if customers see your website appear on Google’s top search results. If you want to improve your organic search…
Google My Business is a business listing tool. It allows you to provide information about your business, including company name, address, phone number, website URL, and many more. Having a listing on the platform gives you an opportunity for Google search users to find your business, especially local audiences within a radius of your physical…
Did you know that your domain name is a key factor in your digital marketing strategy’s success? Your online business’ domain name is more than just a title and a website address. It will shape how people will think about your brand. Is it memorable? Is it unique? Does it make people want to check…
In 2019, millennials took up 21.93% of the overall U.S. population, according to Statista.com. And the average expenditure in a household led by a millennial was $59,866 per year. This has made it a priority among online entrepreneurs to target millennial consumers as well, as they will soon take up the majority of consumer percentage…
Google has released its Page Experience Update this 2021. The update aims to consider a website’s user experience as a crucial factor when ranking it on Google’s SERP. Improving your website user experience can bring several benefits, including lower bounce rates, higher conversion rates, and increased customer engagement. This is why your website must deliver…
Visual content is becoming the most effective form of content marketing. No wonder YouTube is continuously growing. And social media channels such as Facebook, Instagram, Pinterest, and Tumblr show their preferences on media posts. All-text content without visuals is a thing of the past. And if you want to grow your business, you need to…
Brand awareness is crucial in building a customer base as it promotes creating a connection to your target audiences. It creates user loyalty and motivates customers to buy. A great example is Nike, which is a known brand, and most people prefer to buy sports shoes and clothing because of the brand name. This is…
Retail companies have experienced a lot of losses after the Coronavirus pandemic hit globally. However, this also opened an opportunity for online retailers to grow, showing other retail companies the importance of digital marketing in this modern world. The world of digital marketing is vast. It encompasses different subcategories, including content marketing, pay-per-click marketing, social…
