Did you know that roughly 97% of people who search online are looking for local businesses? This is why Google started prioritizing local search results to deliver the information online users are looking for when using their website. Marketers then need to start spending more time and effort to improve their digital marketing strategy for…
Google revealed that they removed seven million fake business profiles in 2021 to make the information in Google Maps more reliable. Additionally, Google stated that they also prevented tens of millions of fake business profiles from being created on the platform. They also disabled over a million fake user accounts. Over the years, Google has…
A whopping 97% of online users turn to Google to look for local businesses online. When the pandemic hit in 2020, there was a 61% increase in calls from Google Business Profile from January to July. Those are pretty big and significant numbers, so it’s the perfect time to increase your local customer base. The…
The city of Pasadena is a flourishing place where you can start and build your business. With an estimated population of over 138,000, the city is home to more than 19,000 business firms, as reported by the U.S. Census Bureau. Pasadena is a go-to destination for shopping, dining, and entertainment in Southern California. South Lake…
Google gives an update about the use and inclusion of emojis in web page titles and meta descriptions. According to Google, doing so will not hurt or help your SEO strategy. The statement was given by Google’s John Mueller during a Google Search Central SEO hangout recorded on January 28. John Mueller discussed one of…
According to HootSuite, 55.4% of users purchased a product online via mobile phone in 2021. Mobile commerce is also expected to grow; in fact, the mobile commerce market will register a magnificent spike in CAGR in terms of revenue over the next five years. This data is enough reason for businesses to start with a…
With each new year, online marketing gets more complicated. The year 2022 is no different, as it will bring dramatic changes to the industry. Digital marketers now have to work simultaneously with emerging social media channels, ever-changing regulations, personalization, and of course, Google’s continuous algorithm updates. Here are the top five digital marketing trends of…
Google Business Profile, formerly Google My Business, is a business listing tool to help business owners promote their products or services and share information. This platform allows businesses to reach local customers and increase their brand visibility. Google Business Profile is also packed with features that help businesses engage and interact with their customers, increasing…
Nearly half of Google search results are from online users looking for local information. On top of that, it was reported in 2021 that 28% of local Google searches result in a purchase. It is also said that 76% of users who search on their mobile devices for a local business visit it on the…
Publishing infographics is one of the effective ways to get your content out there to your target audience. According to reports, 67% of B2B marketers create infographics and use them for their digital marketing strategy. And if you’re still not convinced by that number, this article will discuss why you should include infographics as part…
