Brand Pages on Facebook: How Crucial Is It to Your Social Media Strategy?

Companies have finally left the beta stage of incorporating social media marketing into their advertising strategy. Simply put, businesses are now in the process of fully integrating social media marketing so much that budgets are allotted towards doing just social media and internet marketing. The end of the last quarter of each year means budget…

Social Media News: Study Analyzes When Facebook Users Are Most Active

Hey, ecommerce merchants, have you been wondering about how to reach your Facebook audience more effectively? According to a study by the social media management company Virtue, the best times to reach active Facebook users is on the weekdays at 11:00 a.m., 3:00 p.m., and 8:00 p.m. ET. Virtue’s study also indicates that posts published…

Foursquare Includes Election Day Coverage

Foursquare is already well known in the social media world, and this November the mobile application that features local social networking is covering the midterm election, social media style. Teaming up with JESS3 for their project design, Foursquare’s election coverage site will feature a map of the U.S. that features Foursquare check-ins at over 100,000…

Ecommerce Sites Have Faith in the Holiday Shopping Season

  Ecommerce business owners need not fret this holiday season, despite the controversy of whether the economy is already getting back on its feet or not. Internet retailers remain hopeful that online shopping is continually growing and that a boost in sales can still be expected, regardless of the downturn in the economy.   For…

Video Marketing via Social Media: Using Videos to Enhance Social Media Marketing

  Video marketing is the latest technology which social media experts use to create eye-catching, but informative engagement to capture a user’s attention. Users, nowadays, would rather watch a two-minute video than read pages and pages full of text and graphics. An effective internet video marketing campaign means connecting with an audience during those first…

Where Should the Money Go? Search Engine Optimization vs. Pay per Click

Promoting services and products on the Internet has become very competitive in the past year, given that the Web is virtually an unending ocean of advertising opportunities. And since the end of the year is almost here, companies are already looking towards their financial plan for 2011. Most companies are having a hard time choosing…

Good Shipping Practices for Good E-commerce

If you are an e-commerce merchant, there is one crucial and indispensible aspect of your business that you must deal with and deal with efficiently—shipping. The nature of doing e-commerce makes shipping a key component of your business. Unfortunately, shipping, in itself, can be quite tricky at times so you need to implement a system…

Creating Repeat Customers—the E-commerce Way

As a customer, how many times have you had a terrible customer service experience while patronizing an e-commerce site? Do you remember the last time you had an exceptionally good experience while purchasing from an e-commerce merchant? Now, let’s turn the tables. If you are the owner of an e-commerce enterprise, how do you treat…

Top 5 SEO Myths Debunked

    Despite the abundance of internet marketing strategies practiced nowadays, there isn’t a defined formula that creates SEO success. Each website has its own search engine optimization needs which is why internet marketing companies offer tailored SEO strategies that will let search engines crawl, index, and rank clients’ websites. Additionally, small companies who cannot…