In line with SES, Chicago 2010, Retailcommerce.com interviewed SEM strategy consultant and PPC expert Lisa Raehsler. With over 30 successful pay-per-click campaigns under her name, Lisa Raehsler is also a certified Google Advertising Professional (GAP). To better equip ecommerce owners for the holiday season, when consumers shop the most, Lisa Raehsler shares insightful thoughts…
Powerhouses such as Google, Apple, Facebook and Twitter always have some new service, gadget or technology to show off. Technology and business endeavors evolve so quickly, we have something new to look forward to almost daily. However, not all new technologies become big hits. Leading information technology research and advisory company, Gartner, Inc., has released…
Managing ecommerce can be a risky investment because of the lack of personal communication with your buyers. Despite the mind-boggling merchandising functionalities you boast in your ecommerce website, consumers will never purchase from you if you can’t gain their trust. As with any business, earning the trust of consumers is a crucial element to the…
There is definitely no shortage of sites where travelers can search for and book flights online. However, most of these flight search sites can be unfriendly and intimidating. Users are bombarded with a plethora of useless information, webpages become too cluttered and difficult to understand, and users would rather just go somewhere else for…
Mobile phone owners are doing more than just checking Twitter or updating their Facebook status these days. According to a survey from Lightspeed Research, nearly half of mobile phone owners have made purchases through the mobile web or a mobile app. The survey, based on the responses of 3,905 U.S. mobile phone owners who participate…
Mobile phone technology has certainly come a long way. Once just a handy means of communication, now it has transformed into a new platform for e-commerce. Mobile web is not just a fad. It is a reality that is rapidly changing the playing field for many e-commerce merchants. However, the transition from traditional e-commerce…
According to “Socializing Your CEO: From (Un)Social to Social,” 64% of CEOs at the 50 biggest companies in the world do not engage in social media. For the 36% of CEOs that do engage online, most of the activity involves posting a letter or message onto the company website, or updating their Wikipedia profiles. A…
Facebook, the social media giant, is now working together with Bing, Microsoft’s not-quite-as-popular-as-Google search engine. The biggest affect so far is that now “like” and profile data from Facebook can be searched on Bing. In an effort to improve the social media aspect of the search engine (something that may give Bing an edge over…
According to a recent study by TNS, more people are using social media and logging on to social networking sites on their mobile devices than checking their email. In fact, the enormous study (which included almost 50,000 subjects in over 40 countries) revealed a lot of information about ho often people use social media (such…
According to a new survey from ChangeWave Research, interest in the Android and the iPhone is almost even. It’s only a one point difference, but the survey shows Apple’s iPhone no longer dominates the smartphone world as it once did. In September, only 38 percent of the consumers interviewed want iOS on their next smartphone,…
