Ecommerce business owners need not fret this holiday season, despite the controversy of whether the economy is already getting back on its feet or not. Internet retailers remain hopeful that online shopping is continually growing and that a boost in sales can still be expected, regardless of the downturn in the economy. For…
Video marketing is the latest technology which social media experts use to create eye-catching, but informative engagement to capture a user’s attention. Users, nowadays, would rather watch a two-minute video than read pages and pages full of text and graphics. An effective internet video marketing campaign means connecting with an audience during those first…
If you are an entrepreneur and you don’t have either a Facebook account or a Twitter account for your business, then you are in some serious social media trouble. Social media is the easiest and most cost effective way to advertise your business and your products. But if you do have an account on these…
Promoting services and products on the Internet has become very competitive in the past year, given that the Web is virtually an unending ocean of advertising opportunities. And since the end of the year is almost here, companies are already looking towards their financial plan for 2011. Most companies are having a hard time choosing…
If you are an e-commerce merchant, there is one crucial and indispensible aspect of your business that you must deal with and deal with efficiently—shipping. The nature of doing e-commerce makes shipping a key component of your business. Unfortunately, shipping, in itself, can be quite tricky at times so you need to implement a system…
As a customer, how many times have you had a terrible customer service experience while patronizing an e-commerce site? Do you remember the last time you had an exceptionally good experience while purchasing from an e-commerce merchant? Now, let’s turn the tables. If you are the owner of an e-commerce enterprise, how do you treat…
In line with SES, Chicago 2010, Retailcommerce.com interviewed SEM strategy consultant and PPC expert Lisa Raehsler. With over 30 successful pay-per-click campaigns under her name, Lisa Raehsler is also a certified Google Advertising Professional (GAP). To better equip ecommerce owners for the holiday season, when consumers shop the most, Lisa Raehsler shares insightful thoughts…
Despite the abundance of internet marketing strategies practiced nowadays, there isn’t a defined formula that creates SEO success. Each website has its own search engine optimization needs which is why internet marketing companies offer tailored SEO strategies that will let search engines crawl, index, and rank clients’ websites. Additionally, small companies who cannot…
Powerhouses such as Google, Apple, Facebook and Twitter always have some new service, gadget or technology to show off. Technology and business endeavors evolve so quickly, we have something new to look forward to almost daily. However, not all new technologies become big hits. Leading information technology research and advisory company, Gartner, Inc., has released…
Managing ecommerce can be a risky investment because of the lack of personal communication with your buyers. Despite the mind-boggling merchandising functionalities you boast in your ecommerce website, consumers will never purchase from you if you can’t gain their trust. As with any business, earning the trust of consumers is a crucial element to the…
