Despite the fact that, on a daily basis, there seems to be an exponential increase in the number of self-proclaimed experts in the field of social media marketing, for whatever reason, this doesn’t quite seem to be the case with search engine optimization. Not to say that there aren’t a good many people out there…
Social media marketing companies utilize sites like Facebook or MySpace to generate news or feeds through their fans. Frozen Frogs has found a way for social media marketing users to have a more effective presence on Facebook and other social media marketing websites. The Italian digital media agency lists five ways to get your fans…
Presenters, lecturers, and speakers often engage in social media to improve the relationship they share with their audience. Speakers can get feedback at a faster rate through social media marketing and search engine optimization. Facebook and Twitter have been transcendental for information sharing because they allow presenters to create backchannels where audiences can input their…
While it goes without saying that driving traffic to a site through methods such as social media marketing and search engine optimization is one of the most important aspects of building an online presence, being able to successfully accomplish this is an entirely different beast in itself. Although a site might provide exceptional content or…
Although it’s routinely mentioned with Facebook as perhaps being the face of social media marketing, one of the more pressing problems that Twitter has faced in its relatively short lifespan is the one of user retention. While new users were signing up for accounts with Twitter at record speeds, at its worst, the social media…
Twitter continues to make waves in the social media marketing realm by reporting record profits – for a site that hasn’t rolled out any advertising. Critics can stop asking how the microblogging service can ever turn a profit because Bloomberg reports a $25 million revenue for the social media marketing platform. Even without advertising, the search deals the social media…
Starting Thursday, December 17, Yahoo will begin to incorporate the latest Tweets into searches. This is to follow in conjunction with Bing and Google as they have also begun to incorporate Tweets. However, Yahoo!’s algorithm determines the hot topic and will show in a separate section within the search engine results page (SERPs) called “Tweets”….
Lately, Twitter has been an integral force for businesses as a means of social media marketing (SMM) by helping companies expand and deepen their relationships with customers. With this growth comes the need for more business specific features, as evidenced by Twitter’s recent assimilations with social media sites Citysearch and LinkedIn. Yesterday, Twitter’s official blog…
As 2010 approaches, there are several trends that are becoming concerns for anyone involved with social media marketing (SMM). One of the growing concerns for marketers is earned media, which is the added, unpaid exposure a brand assumes when consumers share about the brand online. Thus, agencies are looking for ways to create objectives for…
As online video continues to grow, it is important for both you and your company to understand how video can be a great source for social media marketing (SMM). A recent study conducted by comScore in October 2009 has revealed that more than 167 million viewers watch videos in the U.S. This means that there…
