Lately, Twitter has been an integral force for businesses as a means of social media marketing (SMM) by helping companies expand and deepen their relationships with customers. With this growth comes the need for more business specific features, as evidenced by Twitter’s recent assimilations with social media sites Citysearch and LinkedIn. Yesterday, Twitter’s official blog…
As 2010 approaches, there are several trends that are becoming concerns for anyone involved with social media marketing (SMM). One of the growing concerns for marketers is earned media, which is the added, unpaid exposure a brand assumes when consumers share about the brand online. Thus, agencies are looking for ways to create objectives for…
As online video continues to grow, it is important for both you and your company to understand how video can be a great source for social media marketing (SMM). A recent study conducted by comScore in October 2009 has revealed that more than 167 million viewers watch videos in the U.S. This means that there…
Though Google has the market cornered in terms of search engine optimization (SEO), search is always changing and social media is on the rise. One of the major newer players in the search engine world is Bing. I’m sure you’ve seen their viral ads about search overloads and how Bing intends to simplify and make…
Social media sites such as Facebook and Twitter have become a staple in today’s world to share news and stay connected with the world. Social media have also become quite popular social media marketing tools for businesses. However, Hootsuite, a third-party application, is here to help integrate those social media sites and make life easier….
Keyword research is an integral aspect ofsearch engine optimization. Without the proper keywords, we’re missing out on potentially crucial web traffic. Now with the promise that Google may begin indexing our tweets, the concept of keyword research for social media marketing is in the limelight. Did you know you can track a keyword within a…
The latest sensation about Twitter is the new “retweeting”, or RT, feature available on your Twitter account. Basically, the ‘retweet’ feature, a clickable option located at the end of someone’s tweet’, allows the user to automatically repeat that post with the ‘RT @’ prefix. However, this feature wasn’t available on Twitter before but via Tweetdeck,…
We’ve seen several cases of search engines and other social media marketing platforms incorporating Facebook or Twitter in order to revitalize and reinvent their images. While Twitter has made partnerships with Bing and Google, Yahoo is looking to partner up with Facebook and its 350 million user strong user base. Yahoo’s main motivation is Facebook…
Social Media and public relations are colliding and both can be successfully implemented for networking if used effectively. There are three major points that to follow in order to use social media marketing sites to your advantage. One of the first key steps is to be platform agnostic. Platform agnostic means being able to work…
As we know in this day and age, social media network sites such as Twitter and Facebook have become quite popular. Not only have they become useful tools for people to connect, but they have also helped spread brand awareness. A recent study has shown that almost half of the users on Twitter that were…
