Leapfish Successfully Combines Social and Real-Time Search

Search engines are determined to make their searches more “real-time.” Big industry players like Google and Bing have made their moves in an effort to reach this achievement, but it’s still a work in progress. If you like the idea of real-time search but want an engine that can gather results from all your favorite…

Social Media at the Work Place: Productive or Counter-Productive?

The rise of social media tools has many companies concerned about productivity in the workplace. Some companies have put a ban on social media sites and others that apply some form of limitation when browsing the Internet. Oddly enough, studies have shown that people that browse the Internet a reasonable amount of time during work…

Respect and Relationships through Social Media Marketing

Social Media websites such as Twitter, Facebook, and Blogger, are being used more and more by companies that want to venture into the online community. Although this is an important tactic for Social Media Marketing, it is crucial to keep in mind who is managing these accounts. The employees who are managing those accounts are…

Majority of Fortune 100 Companies Fail to Use Twitter Effectively

It’s been no surprise that a bevy of companies are jumping onto the social media marketing scene because of the buzz surrounding the positive perks social media can provide a company. However, we’ve stressed enough that just having an account is not enough. Activity on these platforms is critical. Without activity, you’re no better off…

Successes in Social Media Marketing

The world is still getting its feet wet with social media marketing. Companies are starting to join in on the extravaganza by adding dedicated fan pages on Facebook and Twitter accounts solely about the company. There are a multitude of success stories from various companies that have increased their customer base with social media marketing…

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Is a New SEO Strategy Necessary for Tweets?

Search engines’ indexing capabilities have had to adapt as the internet has evolved, forcing search engines to index a range of items from HTML to flash content. Now, it seems that Google’s ready to display Twitter Tweets in the search results, which means indexing Tweets. So how can you create a search engine optimization strategy…

Learn Search Operators for Twitter Search

Real time search is one vital aspect to social media marketing giant Twitter’s current success, but do you currently get the most out of it? While we might not think much of Twitter’s search capabilities beyond real-time results, their search does offer the same advanced functions mainstream search engines use. These functions will be crucial…

Google Upgrades Friend Connect to be More Sociable

Universal log-in tools are becoming increasingly popular with users who want to avoid creating new accounts for each site they go to. Tools like OpenID, Facebook Connect, and Twitter’s OAuth are becoming more popular since they allow users to sign into other sites with a universal log-in. However, Facebook has continued being the pioneer for…