Keyword research is an integral aspect ofsearch engine optimization. Without the proper keywords, we’re missing out on potentially crucial web traffic. Now with the promise that Google may begin indexing our tweets, the concept of keyword research for social media marketing is in the limelight. Did you know you can track a keyword within a…
The latest sensation about Twitter is the new “retweeting”, or RT, feature available on your Twitter account. Basically, the ‘retweet’ feature, a clickable option located at the end of someone’s tweet’, allows the user to automatically repeat that post with the ‘RT @’ prefix. However, this feature wasn’t available on Twitter before but via Tweetdeck,…
We’ve seen several cases of search engines and other social media marketing platforms incorporating Facebook or Twitter in order to revitalize and reinvent their images. While Twitter has made partnerships with Bing and Google, Yahoo is looking to partner up with Facebook and its 350 million user strong user base. Yahoo’s main motivation is Facebook…
Social Media and public relations are colliding and both can be successfully implemented for networking if used effectively. There are three major points that to follow in order to use social media marketing sites to your advantage. One of the first key steps is to be platform agnostic. Platform agnostic means being able to work…
As we know in this day and age, social media network sites such as Twitter and Facebook have become quite popular. Not only have they become useful tools for people to connect, but they have also helped spread brand awareness. A recent study has shown that almost half of the users on Twitter that were…
Search engines are determined to make their searches more “real-time.” Big industry players like Google and Bing have made their moves in an effort to reach this achievement, but it’s still a work in progress. If you like the idea of real-time search but want an engine that can gather results from all your favorite…
The rise of social media tools has many companies concerned about productivity in the workplace. Some companies have put a ban on social media sites and others that apply some form of limitation when browsing the Internet. Oddly enough, studies have shown that people that browse the Internet a reasonable amount of time during work…
Social Media websites such as Twitter, Facebook, and Blogger, are being used more and more by companies that want to venture into the online community. Although this is an important tactic for Social Media Marketing, it is crucial to keep in mind who is managing these accounts. The employees who are managing those accounts are…
It’s been no surprise that a bevy of companies are jumping onto the social media marketing scene because of the buzz surrounding the positive perks social media can provide a company. However, we’ve stressed enough that just having an account is not enough. Activity on these platforms is critical. Without activity, you’re no better off…
The world is still getting its feet wet with social media marketing. Companies are starting to join in on the extravaganza by adding dedicated fan pages on Facebook and Twitter accounts solely about the company. There are a multitude of success stories from various companies that have increased their customer base with social media marketing…
