Hootsuite. Your One Stop Shop for Social Media Marketing.

Social media sites such as Facebook and Twitter have become a staple in today’s world to share news and stay connected with the world. Social media have also become quite popular social media marketing tools for businesses. However, Hootsuite, a third-party application, is here to help integrate those social media sites and make life easier….

Are You Doing Your Keyword Research on Twitter?

Keyword research is an integral aspect ofsearch engine optimization. Without the proper keywords, we’re missing out on potentially crucial web traffic. Now with the promise that Google may begin indexing our tweets, the concept of keyword research for social media marketing is in the limelight. Did you know you can track a keyword within a…

Social Media Marketing: Do You RT?

The latest sensation about Twitter is the new “retweeting”, or RT, feature available on your Twitter account. Basically, the ‘retweet’ feature, a clickable option located at the end of someone’s tweet’, allows the user to automatically repeat that post with the ‘RT @’ prefix. However, this feature wasn’t available on Twitter before but via Tweetdeck,…

Yahoo Partners with Facebook while Microsoft Copies Twitter

We’ve seen several cases of search engines and other social media marketing platforms incorporating Facebook or Twitter in order to revitalize and reinvent their images. While Twitter has made partnerships with Bing and Google, Yahoo is looking to partner up with Facebook and its 350 million user strong user base. Yahoo’s main motivation is Facebook…

Twitter and Facebook: More Beneficial than You Think

As we know in this day and age, social media network sites such as Twitter and Facebook have become quite popular. Not only have they become useful tools for people to connect, but they have also helped spread brand awareness. A recent study has shown that almost half of the users on Twitter that were…

Leapfish Successfully Combines Social and Real-Time Search

Search engines are determined to make their searches more “real-time.” Big industry players like Google and Bing have made their moves in an effort to reach this achievement, but it’s still a work in progress. If you like the idea of real-time search but want an engine that can gather results from all your favorite…

Social Media at the Work Place: Productive or Counter-Productive?

The rise of social media tools has many companies concerned about productivity in the workplace. Some companies have put a ban on social media sites and others that apply some form of limitation when browsing the Internet. Oddly enough, studies have shown that people that browse the Internet a reasonable amount of time during work…

Respect and Relationships through Social Media Marketing

Social Media websites such as Twitter, Facebook, and Blogger, are being used more and more by companies that want to venture into the online community. Although this is an important tactic for Social Media Marketing, it is crucial to keep in mind who is managing these accounts. The employees who are managing those accounts are…