Did you know that you also need to optimize your images on your website? Image optimization can help improve your website loading speed, boost your traffic, and increase your ranking on top of Google images.
To get you started, here are 10 tips to help you optimize images on your website or blog:
- Always use original high-quality images. Doing so can help strengthen your brand and also boost your rankings.
- Add infographics. Infographics are one of the best types of visual content as it can engage a lot of users. Thus, they can help drive traffic to your website.
- Use the right type of file. One of the most important things in optimizing images for SEO is knowing the three most common file types that you’ll be using on your website. These are JPEG, PNG, and GIF.
- Always remember that the image file size matters. Websites or blogs with big image files are likely to load slower since the browser needs to render more data. That’s why it’s important to use smaller images as much as possible.
- Use descriptive captions. Some readers tend to skip reading your posts and just skim images, so your pictures must have captions that they can actually read.
- Add an SEO-friendly image alt text. Include relevant keywords in your image alt text so Google can crawl it.
- Add an image sitemap on your website. This sitemap should keep all the important images of your website in one place.
- Use the lazy-loading technique for your images. This enables the photos on your website to only load once the user scrolls down to the specific area where the image appears.
- Avoid using thumbnails. The page load speed can suffer drastically if there are too many thumbnails on a page.
- Make sure to review your image search performance. You can do this by using Google Search Console.
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Need help to further optimize your website? You can get a free consultation from the best digital marketing company in Los Angeles. Talk to one of our experts at Cybertegic.