Social media websites are a great way to get in touch, that’s why your social media agency put you on Facebook. They can access millions of people from different parts of the world, belonging to different age groups, ethnicity and economic status. In a way, it is like having the world at the palm of your hands.
Creating a Fan Page on Facebook is a great way to communicate with current and potential clients. What you want to achieve is an increased page visibility, traffic and marketing opportunities. To maximize the Facebook Fan Page, what you and your social media agency need is for your fans to get moving! The folks from the Social Media Examiner came up with five ways to encourage fans to get active on your Facebook Page.
1. Be Fan Centered! Get them to verbalize their thoughts on products or trends related to your brand. EdgeRank is a program used by Facebook to determine the importance of a status update. Simply put, the more comments received the higher EdgeRank rating it gets. Get more responses by asking for opinions, experiences and even advice. Also, encourage conversations between clients – Facebook will automatically float your post on top of your fan’s news feeds giving you more exposure.
2. Be Relevant! Word of caution: Make sure your social media agency is not an advertising agency pretending to be knowledgeable about social media. What you need are social messages, not ads. Status updates and posts should initiate healthy discussions. If you’re a company that sells shoes instead of a ‘Here are our latest promotions’ post, try a ‘What do you think of these new designs?’ next time.
3. Learn to Share! Everything on your page should speak about your brand – photos, buttons and tabs should all be shareable. Make sure you have that handy ‘Share’ button on your posts – this will enable clients to post it on their own walls and websites. One client can share to thousands of other potential clients just by clicking the share button.
4. Get them Excited! This is a tactic often familiar to your social media agency – attaching incentives to tabs and promotions. Giving 10% off upon sign up or 20% for a referral will both get your clients excited and increase your fan base.
5. Open Doors! Another way to get more clients is to entice non-fans by telling them what’s in store once they hit the ‘Like’ button. Attach special offers, discounts and freebies to photos and tabs. These are guaranteed fool-proof ways to entice new clients – just make sure you follow through on your promises!
If you noticed, every piece of information we shared are fan-centered tips. You have to treat each and every one of them with respect and make ways to get to know them too. Always remind your social media agency that your “fans” are your target audience so that each move or message you make will have resonance. Do this and you will be socially rewarded.