Have you been contemplating which social network to begin advertising on? If your unsure whether Facebook, Twitter, or LinkedIn is right for your company, the information below may be helpful.
It is important to note that these three different social media platforms have differing demographic profiles and one may fit your business better than another. All three platforms have developed and are continuing to develop new and innovative ways to target advertisements to users based on the incredible amount of data they possess about their users. Marketers shouldn’t ignore this opportunity but instead explore it and investigate the potential value it can add to their company.
A particular social media platform may prove more useful than another depending on your businesses objective. Here’s some information to help ensure maximum impact for each advertising dollar.
Facebook Advertisements
Facebook has the most dominant advertising platforms out of the three major social networks. Facebook offers a very similar self-serve platform to Google Adwords and is available to the smallest of company’s with minimal budgets. Since Facebook is still developing its online advertising, its prices remain lower than more established channels like Google Adwords, but is also less sophisticated.
Facebook advertising enables users to target a market through users profile information. You can target women between the ages of 25 and 32 or men between the ages of 65 and 80. You can also market according to interests. For example, you can target groups that are interested in jewelry, gardening, or motorcycling, etc.
Since Facebook has a lot of information on users demographics and interests, B2C marketing is the most effective. This makes it extremely ineffective for B2B marketing because the data is based on personal information. Facebook also offers geographic targeting which works well for metro areas and cities.
You can grow your Facebook community through running ads to attract more “Likes” to your page. This helps businesses to reach a wider audience, gain publicity, and appear more reliable.
LinkedIn Advertisements
LinkedIn is a slightly different ball game than Facebook and Twitter. This platform only allows you to advertise to people with particular qualifications or titles, such as Marketing Director or Vice President of Operations. This can make each Ad dollar more effective depending on who you need to target.
If you choose to advertise on this platform, find out which group will be most valuable to target. LinkedIn Groups typically have longer sessions and often are considering business issues and decisions, so it can be a great way to target some of those individuals.
Twitter Advertisements
To put it simply, Twitter advertising isn’t practical for most marketers and business at this time. However, it is predicted that the company will soon begin to offer advertising to smaller customers as it is focusing on increasing its revenue. Because Twitter is a real-time platform, advertising could be very profitable in the future.
Overall, test these different platform and then invest as certain strategies prove to be more valuable than others.
