LinkedIn is rolling out new tools to help users discover video content and give creators better insights. According to Lakshman Somasundaram, LinkedIn’s Director of Product, video watch time has jumped 36% in the past year. This increase is due to more people posting videos, with video content growing twice as fast as other types of…
LinkedIn remains the best platform for B2B lead generation. With over 1 billion professionals, businesses can target decision-makers effectively. But with rising competition, you need smarter LinkedIn Ads strategies. Here’s how to optimize your campaigns in 2025 and generate more leads. 1. Use AI-Powered Targeting for Better Reach LinkedIn’s AI helps advertisers target the right…
LinkedIn video posts are making waves, reaching audiences three times larger than text posts, especially when shared in short formats during the morning. Key Insights on LinkedIn’s Video Performance According to new research from marketing strategist Caroline Giegerich, LinkedIn video posts significantly outperform text, providing three times the reach. Her findings, published in Adweek, confirm…
LinkedIn’s latest update introduces a range of enhancements designed to empower creators and foster deeper engagement through newsletters. This update lies in the expansion of LinkedIn’s newsletter capabilities. Newsletters have gained significant traction on the platform, serving as a conduit for sharing insights, industry updates, and thought leadership. To amplify this trend, LinkedIn now offers…
Building a strong online presence is crucial for businesses in today’s digital age. LinkedIn, the world’s largest professional network, provides an excellent platform to establish your brand and engage with a professional audience. For today, we at Cybertegic, a digital marketing agency in Los Angeles, explore the key steps to building a LinkedIn company page…
Linkedin announces that newsletters are now available for business pages. LinkedIn Newsletters can come into serialized long-form content to which your followers can subscribe. Marketing experts have used newsletters in email marketing for years, but LinkedIn introduces them on social media to modernize them. According to the company, the rollout of the Newsletter update on…
LinkedIn has added two new features: live video and newsletter. These new additions will be a part of LinkedIn’s creator mode. The update will launch gradually throughout this month to users who don’t have access to the live video and newsletters. After the user has enabled its creator mode in their profile, they will only…
Social media channels have done wonders for many businesses to flourish, especially startups and small-timers. If you want to venture into social media marketing, here are five of the best social media channels you should start utilizing as soon as now. Facebook With over 1.86 billion users worldwide as of 2016’s last quarter, Facebook has…
