The main goal of ecommerce websites is to attract and engage customers to shop, ultimately leading to more sales and conversions. However, as online shoppers are naturally nitpicky, finding one single thing they don’t like on your website is more than enough reason for them to click on the X button and open a new ecommerce site.
What then are the things shoppers hate to see in ecommerce websites?
Poorly Created Website Design. Yes, it all boils down to aesthetics. Just as a poorly packaged product is associated with bad quality, a badly designed ecommerce website is associated with unprofessionalism and untrustworthiness. The key to online sales is trust. Any consumer will not trust a poorly created website with his credit card information. Thus, invest in a professionally created website design.
Errors. This just speaks clearly of an ecommerce website that was not proofread, not well thought of, and done in a haste. Admit it, typos and bad grammar are rather annoying. Consumers went to the site to shop, so please do not distract them with typos.
Results Cannot be Filtered. Online shopping is supposed to be an enjoyable and a less time-consuming experience. Sifting endlessly through product grids defeats the entire purpose of shopping online. Ecommerce sites should be equipped with sorting and capabilities.
Missing Search Bar. Consumers who have a specific product in mind will instantly get turned off if an ecommerce store has no search option. Clicking through the entire product catalogue to find one single thing is not worth the effort, especially if they could have just easily typed it in the search bar.
Missing Customer Service. Hello? Can anybody help me? Do not let consumers navigate through the entire ecommerce site to find the contact information. If shoppers encounter a problem or want to ask something, make sure that you are reachable. If possible, place the contact information on every page of the ecommerce website.
Login First Before Ordering. Studies have shown that shopping cart abandonment happens when ecommerce stores force consumers to register first or log in before making a purchase. If they want to purchase and checkout as a guest, allow them. After all, you don’t enter into a boutique in a mall and register in their guest list before making a purchase.