How to Improve Local SEO with Google Business Profile

Did you know that 97% of consumers look online to learn more about a local company’s information? For local business owners, this means working on your local marketing strategy to ensure that consumers find your business when they search it on Google. One effective way to do this is to optimize your business listing on…

How to Verify Your Google Business Profile

Google Business Profile allows business owners to create their own business listings so customers can find them on Google Search and Maps. You can create a business profile for free and add essential info, including your phone number, business address, website URL, and operating hours. These details are information customers usually look for when searching…

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Google Will Use AI to Update Business Hours

Google announces that it will be using AI and a machine learning model to automatically update some of the business information in your Google Business Profile, including update business hours and real-world road information. According to the company, using these two features aims to provide search users with more up-to-date information about neighborhood changes. Updating…

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Google Business Profile Helps Businesses Promote Sustainability

Google Business Profile has a new attribute that will allow companies to engage with eco-conscious customers. Business owners can now add “recycling” as one of their business attributes. This new attribute will allow businesses to display their commitment to sustainability and environmentalism through their Google Business Profile. This can help businesses to target the growing…

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Google Deleted 7 Million Fake Business Profiles

Google revealed that they removed seven million fake business profiles in 2021 to make the information in Google Maps more reliable. Additionally, Google stated that they also prevented tens of millions of fake business profiles from being created on the platform. They also disabled over a million fake user accounts. Over the years, Google has…

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How Businesses in Pasadena Should Optimize Google Business Profile

A whopping 97% of online users turn to Google to look for local businesses online. When the pandemic hit in 2020, there was a 61% increase in calls from Google Business Profile from January to July. Those are pretty big and significant numbers, so it’s the perfect time to increase your local customer base. The…

How to Engage Customers Using Google Business Profile

Google Business Profile, formerly Google My Business, is a business listing tool to help business owners promote their products or services and share information. This platform allows businesses to reach local customers and increase their brand visibility. Google Business Profile is also packed with features that help businesses engage and interact with their customers, increasing…

How to Get More Leads with Google Business Profile

Google Business Profile is an online listing that helps businesses easily connect with their customers across Google Search and Google Maps. This platform offers your business new opportunities to grow your sales by helping you get more leads directly from Google. But to fully optimize the use of Google Business Profile, you need to learn…

How to Optimize Your Google Business Profile for the Holidays

The holiday season has officially started! Marketing experts have forecasted that the e-commerce sales from November 2021 to January 2022 will increase to 15% from last year. This will bring around $210 to $218 billion worth of holiday sales. With that being said, the holiday season is the best time of the year to work…