SEO has been around since the 1990s and has become one of the pillars of digital marketing. However, in a recent webinar presented by Trustpilot Head of SEO, Chee Lo, and KaliCube SEO consultant, Jason Barnard, SEO is said to have a new rival to the throne. Say hello to AEO. So what is AEO?…
New Year’s Day is usually about resolutions and makeovers. The time in which reflection and recapping on the highlights of the past 12 months, and assessment of the not-so-good turn of events take place for a much needed “re-calibration”. And just like any ordinary person contemplating about his/her list of resolutions, websites do need resolutions…
It is a cardinal rule of business to save resources whenever the opportunity arises. Saving resources equates to not having to spend money (another resource) to replenish whatever is lacking or in short supply. Not having to spend money leads to higher profits, which is obviously the bottom line of every business venture. This is…
