YouTube is bringing new updates to their search results primarily by visually presenting the videos on their SERPs. According to the YouTube Blog, they are going to make searches more visual for their users.
Introduction of Video Chapters
YouTube will make its search page more visual to give users a better idea of a video’s content. Before, when users search for a video, they’d see a thumbnail image of each video that shows on the search result. Now, users will see more details about the video they plan to watch through. Video chapters will show on the search page.
Video chapters are time-stamped images that can detail the different topics shown and covered in the video. This gives users a better way to evaluate which video they think will provide them with the best information they are trying to find.
By allowing users to see a snippet of each video will bring a lot of helpful contexts. If you’re using YouTube on a desktop, you will be able to scroll over a video. Users will also see a snippet of the content on the search page. This feature is rolling out to mobile phones. This will make easily for users to preview different videos and decide which video they would like to watch.
Making More Videos Available Globally
YouTube has many videos they can offer. However, not all videos offer their content across every language. With this in mind, the developers are looking for ways to make every content available to all users globally.
Google will show search results from other languages by automatically translating the titles, captions, and video descriptions in the user’s local language if it isn’t available. YouTube plans to supplement search results with English videos first and then expand it to more languages.
The developers hope that all global content will become more accessible to users and help creators reach more audiences globally.
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