Alas, nothing could be farther from the truth.
In reality, too many social media options can lead you and your social media agency astray. What to do then? Research! What are the unique features of each platform? How can it help you achieve your marketing objectives?
To give you and your social media agency a better idea of how to select the best social media channel for your business, here are three tips from the experts over at Social Media Examiner.
1. Where is your community? If you are just starting out, start somewhere familiar. Find out if you have user uploaded videos on YouTube. Or have your social media agency scour the Internet for fora about your product or service. Once you have found your early social media niche, cultivate the connections and the relationships there. Build on what is good and work out what needs to be improved.
2. Choose and jump in. When it comes to settling down in a particular social space, it’s really more of finding the right fit rather than finding what is right or wrong for your business. For example, do you have an actual product? Facebook is a good match for you. Your social media agency will know why. But basically, it gives you an avenue for showing your wares and customers can provide feedback. These are your basic social media needs and Facebook has the tools. If your business is product-based, Twitter is also a good complement. Your social media agency can use it to hold contests and reward customers who “follow” you and promote your brand. Meanwhile, if your business is more location-based, for example, a restaurant, you can focus your Internet marketing efforts on sites like Yelp and Foursquare. If you are offering a service, the goal is to be recognized as an expert so blogging platforms like Blogger and WordPress are your best bets.
3. Focus. Once you have made your choice, focus and make it a habit. Post, tweet or upload several times in a day or in a week, depending on your editorial strategy. Like we always say, strategizing is a key aspect of social media.
Come back tomorrow for more Internet marketing tips!