Social media sites such as Facebook and Twitter have become a staple in today’s world to share news and stay connected with the world. Social media have also become quite popular social media marketing tools for businesses. However, Hootsuite, a third-party application, is here to help integrate those social media sites and make life easier.
Hootsuite is all about simplifying things, as well as providing useful tools to help make things easier. Below are several reasons as why Hootsuite may be the social media marketing tool for you.
• Facebook, LinkedIn, etc. – Hootsuite has recently updated its features and allows its registered users to add social networking sites such as Facebook and LinkedIn. In additions, Hootsuite has gone a further step by allowing users to view their Facebook newsfeed and fanpages.
• Multiple Accounts – Not only are you able to manage multiple accounts from different platforms, but users are also able to add multiple Twitter accounts. I’m not referring to just a couple of Twitter accounts. With Hootsuite, it is possible to add two, three, or even ten Twitter accounts. Hootsuite is an effective tool for social media marketing by allowing the user to select a single, multiple, or all accounts and update simultaneously.
• Ow.ly – Hootsuite has its own URL shortener, like Bit.ly. Hootsuite has also announced new features, such as pictures, file sharing, and video capabilities (coming soon).
• Stats – When using Ow.ly, Hootsuite allows you to view the data on the users clicking the links you posted, referrals, and regional stats. The Stats page also provides data on the most popular links you posted so that you can try to continue posting similar links.
• Schedule for Later – This unique feature allows the user to schedule a ‘Tweet’ or status to be updated later. This feature can be quite useful because it works like a draft and allows you to make any changes necessary before being posted.
• Interface/Web-based – As mentioned above, Hootsuite allows for multiple social media marketing sites to be managed all on one page. Hootsuite allows for customization using multiple columns and accounts on tabs. Below is a photo to illustrate an example of what Hootsuite looks like.
Of course those are only to list some reasons for using Hootsuite. You may discover other reasons to use it such as the upcoming iPhone app, Hootlet, or the Twitter list option. So if you currently have one, a couple, or several accounts, take a look at Hootsuite. Hootsuite is here to make you social media marketing life easier.
Written by Chris C.
