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In an article for the BizReport, Helen Leggatt reports the surprising results of a study made by insurance firm, Hiscox, regarding the insights of small business owners on the value of social media to their marketing campaigns. The survey included 304 U.S. small business owners and managers and the results revealed that half are using…
There are few quick things you can do to improve your SEO, but SEO is a perpetual process of researching keywords and making your site more search engine friendly and keyword focused. Here are some pros and cons of a deliberate short-term SEO process and long-term SEO process: Short-term SEO pros• Depending on the size…
Do you ever go beyond page 1 or even page 2 on the Google search result? Many companies know the answer to this question is no, thus companies are becoming more adamant about improving their SEO. Site quality is becoming more of a factor in how Google ranks your site. A poor site quality will…
Rebranding your company is a major step that will affect all aspects of your business, especially your online marketing campaign. If your marketing plan includes a pay-per-click or PPC campaign, you can expect some issues to come up especially when transitioning paid search accounts from a legacy site to a new website. Here are some…
Ever notice what makes ecommerce stores successful? Whether you have a big, small, or local ecommerce store, there are certain key features that you should have in your web design to make it attractive and hassle-free for visitors. These features are critical if you want to increase conversion rates and lower cart abandonment at the…
While it is given that social media is an essential aspect of an effective business marketing campaign, a study made by small business social marketing platform, Roost, found that almost three-quarters of small business believe that social media marketing is more effective than paid search. According to a BizReport article by Helen Leggatt, 71.4% expressed…
Previously, we discussed the importance of selecting the right pages that would match the keywords chosen for your SEO strategy. We started off with owning the brand name and other related keywords, researching the most viewed pages, and finding out what pages are already ranking for the chosen keywords. Knowing which pages to build links…
The social media battle rages on as Google’s answer to Facebook’s social networking dominance, Google +1, makes headway. This according to a new study by BrightEdge, a company which helps online companies optimize their sites to help boost organic search results. In a report for the Internet Retailer by Paul Demery, Google +1 was found…
Custom ecommerce solutions are not for every business. Local and small businesses often don’t have the budget to hire professional ecommerce website designers to set up their online store. Fortunately, there are a number of great options that small businesses can avail to start setting up shop easily and quickly. These hosted services and subscription-based…
One of the first steps to building an effective SEO campaign is to know which keywords would generate the most profits. Assuming that you have already done that, the next step is to decide which pages to use these keywords on. When selecting which keywords to prioritize, start by looking at your website and choose…
