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When it comes to e-commerce, a key issue has always been information security. However, in an article for the BizReport by Kristina Knight, a study by security software company, Symantec, reveals that US customers are not hindered from online shopping by the security issues lurking online. The article notes that only about 15% are using…
Convincing your CEO to implement or continue a social media campaign isn’t an easy task. Just like any marketing initiative, you must be able to identify its benefits and illustrate how the investment will ultimately generate profit. What your boss is looking for is a high return on investment ratio, or ROI. You need to…
Everybody knows about Facebook and Twitter and these two social networking sites are always on top of every e-commerce merchant’s social media marketing campaign lists. What about YouTube? The world’s most popular video sharing site definitely has a lot of social media mileage to offer and yet it tends to be overlooked in favor of…
While women do prevail over men when it comes to social media presence, according to a study from job networking website, LinkedIn, men are better at networking when it comes to job networking or job-related contacts. In an article for the BizReport by Kristina Knight, data revealed that in most countries, men are more aggressive…
Everything Google does has repercussions for SEO. Now that the largest search engine has recently launched its own social networking platform, Google +, both big brands and small businesses are eager to have their own pages to be part of the newest avenue of online sharing. While Facebook is still clearly the #1 social networking…
The social media battle is on. Leading social networking site, Facebook, is about to face competition–and not just any competition–Google, the top search engine, launches its own social network. According to an Internet Retailer report by Zak Stambor, Google Inc. recently unveiled Google+, which is a social networking service similar to Facebook. It allows consumers…
This concludes last week’s posts on how clients can have better working relationships with their SEO providers in terms of goals and marketing challenges. Earlier, we mentioned that being on the same page with your SEO provider can help define business models, goals, and KPIs that will ultimately ensure that your SEO campaign is a…
SEO providers often face difficult clients, which can sometimes cause discord among the two parties. Little do we know that even SEO clients themselves, have a hard time managing their search engine optimization providers. Bad relationships between clients and SEO providers often arise from miscommunication – not being able to politely communicate what each side…
When we talk of social media, the first three things that come to mind are Facebook, Twitter and YouTube. However, there is one often overlooked social media tool that becomes untapped because of increasing focus on the three aforementioned social media marketing networks. We are talking about blogs. Blogs (or web logs, in its long…
Previously, we discussed the first of the top five SEO don’ts small businesses should avoid, as shared by Business Insider. The first three SEO practices that SMBs should shy away from are targeting the same keywords as their competitors have, participating in link exchanges, and building links that lead only on the website’s homepage. Not…
