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This concludes last week’s posts on how clients can have better working relationships with their SEO providers in terms of goals and marketing challenges. Earlier, we mentioned that being on the same page with your SEO provider can help define business models, goals, and KPIs that will ultimately ensure that your SEO campaign is a…
SEO providers often face difficult clients, which can sometimes cause discord among the two parties. Little do we know that even SEO clients themselves, have a hard time managing their search engine optimization providers. Bad relationships between clients and SEO providers often arise from miscommunication – not being able to politely communicate what each side…
When we talk of social media, the first three things that come to mind are Facebook, Twitter and YouTube. However, there is one often overlooked social media tool that becomes untapped because of increasing focus on the three aforementioned social media marketing networks. We are talking about blogs. Blogs (or web logs, in its long…
Previously, we discussed the first of the top five SEO don’ts small businesses should avoid, as shared by Business Insider. The first three SEO practices that SMBs should shy away from are targeting the same keywords as their competitors have, participating in link exchanges, and building links that lead only on the website’s homepage. Not…
These days, it is not uncommon to see a company–big or small–hooked up to Twitter. This is the power of social media today. Even the most established companies jump in on these social media marketing tools because it has been proven that utilizing social media can indeed affect business growth. Like we always say, it…
Measuring the success of any ecommerce website is relatively easy. While online sales are the primary means of determining whether the ecommerce site is a hit or miss, Rebecca Corliss of HubSpot identifies three ways to rightfully measure the success of ecommerce sites in terms of the people who visit your website. 1. Revenue is…
eCommerce marketers are given a glimpse in the minds of shoppers as SteelHouse, a Behavior Commerce pioneer, reveals the 10 most common personalities of online shoppers. The Top 10 Shopping Personality Profiles, which was unveiled in the recently concluded Internet Retailer 2011 Conference and Exhibition, will help eCommerce owners get into the psyche behind consumers’…
Search engine optimization best practices often preach major do’s and major don’ts for both small and big businesses. When not followed, these factors could lead to lower online sales and ineffective SEO campaigns. While you witness your competitors commit these top mistakes, why not be the better company and make sure that these common search…
Any website that conducts secure transactions should have SSL encryption. All businesses, from banks to ecommerce sites, need SSL to protect not only financial information of the customers but also to protect the website and its business. Secure Sockets Layers are protocols that allow secure communications to happen in the World Wide Web. Hackers are…
With the anonymity that social media networking offers, it is easy to lose track of proper communication etiquette. If you are an e-commerce merchant utilizing social media networks as a marketing tool, good for you! Social media marketing is definitely the next big thing in e-commerce. However, it should be used wisely and properly for…
