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The Internet has made the world smaller and for e-commerce merchants, it means that it is easier to connect and reach out to customers from all over the world. In an article for the BizReport, Kristine Knight shares tips gathered from Liz Elting, CEO and co-founder of Translations.com, on how to create an international profile….
Facebook is continuously being adopted by businesses nationwide and is showing no signs of slowing down. If you ask Internet Retailer’s 2011 Top 500 companies, you will find that 86% (or 432 companies to be more precise) of them have taken a liking to the world’s largest social networking site. This figure is a 16%…
Your e-commerce website‘s performance can make or break your online business. With a slow page load time, you can easily turn a potential customer into a disgruntled customer who will most likely not go back to your site again. That is why it is necessary for you, as an e-commerce merchant, to find ways to…
Content marketing is basically creating unique and fresh content that will help build your brand online and increase its visibility. As a verified inbound marketing strategy, content marketing can bring great benefits to SEO campaigns. Now that social media marketing has become an important factor in determining website rankings, delivering fresh content and publishing it…
Social media marketing is all the hype right now and it makes many entrepreneurs wonder if it is time to finally jump on the bandwagon. After all, social media marketing seems so simple and so accessible. However, there is more to social media than just creating a Facebook or Twitter account. Starting a social media…
Have you heard about the JC Penney SEO scandal? The retail giant has been flagged for violating Google’s anti-spam policies because the company (or its SEO firm) used black hat search engine optimization techniques to achieve high rankings. If you are an e-commerce merchant employing the services of a search engine optimization expert, consider this…
The dilemma of hiring a PPC management firm over an in-house department is probably one of the biggest decisions big bosses face every day. With the growth of internet marketing in the past decade, more and more small businesses turn to PPC management as one of their major source of online revenues. As PPC management…
Surely, fraudsters would target the big guns in the ecommerce industry, right? Their huge customer base is like succulent bait for hungry fraudsters in the prowl. That is safe to assume, however, it is a big misconception. While the end goal of fraudsters is to get money, they are not targeting big ecommerce stores. They…
Retailers have come to realize the growing importance of using videos as efficient tools for internet marketing and conducting SEO campaigns. comScore, an Internet tracking firm, has recently conducted a study that revealed just how significant video has become in terms of content. According to comScore’s latest statistics, approximately 172 million Americans have spent an…
Did you know that aside from being known and reliable social media marketing tools, Twitter and Facebook are also helpful tools for improving the performance of e-commerce sites on search engines? Get Elastic’s Linda Bustos explains how an effective social media marketing campaign on Twitter and Facebook can impact your e-commerce site’ search engine rankings….
