How User-Generated Content Can Improve Search Engine Optimization Campaigns

When it comes to eCommerce, user reviews are extremely valuable because they aid in increasing conversion rates. However, in today’s age when search engines often update algorithms for search engine optimization purposes, user reviews and user-generated content are not for the sole purpose of increasing eCommerce sales anymore. From Distilled comes a review of how…

How Facebook Pages Can Rank in SERPs Through SEO

Facebook Pages are not usually included in search engine results pages (SERPs). Not even large brands or household names can do this. With the rise of Facebook Pages as an income-generating source, more and more companies try to use the marketing aspect of the largest social networking site to direct users to come visit their…

UK Journalists Say PR Professionals Are Under-Utilizing Social Media

Just when you think social media is just useful for brand marketers and advertisers, a survey by Daryl Willcox Publishing reveals that more than three-quarters of UK journalists rate social media as a relevant tool in their field and acknowledges their increasing use of it. The survey also shows that almost all (90%) of the…

Managing Difficult Client Expectations When It Comes to SEO (Part II)

Last week, you read about the first three expectations clients often have that are sometimes unrealistic and impossible to achieve. This week, the discussion continues as we conclude this topic on how to properly explain and hopefully debunk some misconceptions that clients have when it comes to doing SEO. 1. Amount of Traffic – Clients…

Customer Service Improvement Tips for eCommerce Merchants

Customer service for eCommerce stores is definitely not the typical type wherein consumers fall in line, asking questions to a store expert. Great customer service will not only do wonders for your business in terms of reputation but offering helpful service for your eCommerce store will encourage consumers to come back and do business again….